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Writer / Producer, Creative Services - CBS Dallas

4 months ago

Fort Worth, Texas, United States Paramount Full time

Join CBS Texas as we look for a creative writer / producer to help grow our news brand through innovative and effective marketing. Someone who believes local journalism exists to make their communities a better place to live. Someone who wants to offer hope and solutions when times are tough and celebrate the greatness that makes us choose this place that we call home.

We are searching for someone who thrives on generating daily brand marketing on both linear and digital platforms. With a focus on driving engagement and viewership, you will create daily marketing messages that help grow our brand. You are also a great collaborator working with our news team and all levels of staff.

You will report to the Promotion Manager and will work with a small team of producers and designers searching for the best opportunities to market the news product and our brand differentiators each and every day.

Responsibilities:
  • Write, produce, and edit daily marketing messages that help grow our brand.
  • Assist with field/location production.
  • Work directly with reporters and anchors to authentically market the content of our news products.
  • Attend/contribute to daily news planning meetings on-site and remotely.
  • Generate and post creative social media messaging and OTT marketing on a daily basis to drive viewership to our newscasts.
  • Assist with other department projects including brand development and content creation.
  • Assist with station community events and activations.
Preferred Education, Experience, and Certification Requirements:
  • 3 years of experience in marketing, preferably in news or a similar media environment.
  • A passion for local journalism and serving the community.
  • Excellent writing skills with the ability to produce effective marketing with conversational messaging and use of elements.
  • Teamwork mentality with great interpersonal and communication skills.
  • Ability to work cohesively and collaboratively with on-site news producers, on-air personalities, and production staff.
  • Proven copywriting skills for broadcast and social media with experience on Facebook and YouTube platforms
  • An ability to multi-task in a fast-paced news environment and manage deadlines.
  • Videography, lighting, and overall production skills are a plus.
  • Advanced knowledge of Premiere editing.
  • Proficiency in Adobe Creative Suite, iNEWS and WideOrbit a plus
  • Experience working in news marketing is preferred, but more importantly we are looking for passionate fans of local journalism who want to grow with our brand and make a difference in the community.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and , under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O'DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, , CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

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Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.