associate account manager

3 weeks ago

Cincinnati, Ohio, United States GTB Full time

WHO IS GTB?

GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.


PRIMARY FUNCTION / POSITION SUMMARY:

The Associate Account Manager is a key member of the Cincinnati North Ford Dealer Account Team and works under the direction of the Director of Client Engagement. The primary responsibility of the AAM is to aid in many of the day-to-day functions on the account as directed by the Director. The AAM will have an opportunity to work with a multi-department agency team to implement all advertising efforts across multiple mediums including Web, Social, TV, Online Video, Radio, Print, Sponsorships and more. Much will be asked of the AAM and a "can do" attitude and spirit is necessary for success. The way we reach consumers through our advertising efforts is always evolving and a desire to find new ways to reach consumers across more modern methods to connect with Ford brand/product will be embraced.

MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:

The nature of the AAM's position requires ongoing and frequent interactions with agency professionals and outside suppliers, clients as follows:

  • Internal to Agency – the AAM has daily contact with and provides clear, succinct direction to all team members in Account Services, Creative Services, Operations, Media, Digital, Analytics, Print and Broadcast Production department.
  • External to Agency – the AAM has contact with vendors regarding materials for client promotions, sponsorship activities. Contact with the client is managed and developed with the Director.
  • Support a working environment that encourages and supports a positive mindset about the work as well as the client and agency staff that is involved.
  • Work with Agency Team to aid and complete processes across Account, Creative, Media, Digital, Analytics and Strategy related to all advertising mediums
  • Help manage Ford sponsorships with the Director in Cincinnati and other markets within the Cincinnati FDAF, i.e. Indianapolis, Dayton, Columbus, etc.
  • Must deliver on our agency goal of precision retail marketing, meaning a constant curiosity in our daily efforts to better our advertising through data/analytics, research, test and learns. Etc.
  • An understanding of paid social and social community management.

MEETING RESPONSIBILITIES:

  • Assist in development and compilation of presentations as needed.
  • Client presentation is managed and developed with Account Director

OTHER DUTIES:

  • Initiate and traffic advertising efforts through multiple channels and processes
  • Review and update weekly reporting of spend, planning and performance across advertising mediums
  • Maintain and support all company standards as specified within the Quality Management System.
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
  • Perform other duties and projects as assigned by Account Management Team.

KNOWLEDGE AND SKILLS:

  • Use sound and logical judgment.
  • Possess a keen eye for detail.
  • Establish priorities and objectives while adapting to changes in workload and working conditions without loss of productivity on multiple projects at once.
  • Interpret information, draw conclusions and present findings from various analytics and reports.
  • Maintain constructive behavior in the face of adversity.
  • Deliver clear, concise and accurate messages both verbally and written.
  • Be knowledgeable and proficient on regularly used programs (PowerPoint, Word, Excel, Publisher and internal programs) as well as the Internet.
  • Limited trouble-shooting of network and PC issues as needed.
  • Have an interest in all advertising mediums or a specific interest in broadcast, analytics, digital, search, sponsorships and/or social advertising.

MINIMUM QUALIFICATIONS:

  • Bachelor's Degree or equivalent experience preferred.
  • 0-2 years of advertising experience, preferably as an Account Coordinator or Assistant Account Executive.
  • Have physical and mental requirements to meet the above listed job responsibilities.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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