Marketing Campaign Coordinator

Job Title:

Marketing Campaign Coordinator

Department:

Marketing & Sales

Reports To:

Director, Marketing & Sales

Typical Hours

Full-time

Those Supervised:

TBD

FLSA Status:

TBD

Travel Required? Percentage:

Yes

>33/%, primarily local

Last Revision Date:

4/25/2024

Location(s)

Hybrid Remote/Office in Clearwater, Mulvane, Miltonvale, or Clay Center

Job Summary:

In collaboration with the marketing team, you play a pivotal role in developing, coordinating, and executing multi-channel marketing campaigns. You support marketing, sales, and operations to increase lead generation and conversions, improve brand awareness and perception, and support the company's growth and innovation. This role encompasses responsibilities as a leader, strategist, and individual contributor. The role demands a keen eye for detail, strong project coordination and interpersonal skills, and a focus on continuous improvement.

Key Accountabilities:

• Multi-Channel Marketing Campaign Curation & Coordination
• Lead Generation
• Messaging, PR & Communications
• Brand Awareness, Standards & Asset Management

What you bring to the position:

• You are an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
• You have excellent written, verbal, visual communication and project management skills.
• You have strong interpersonal skills. You enjoy working with others and building strong relationships with other employees, members of the community, and agency partners.
• The quality and accuracy of your work is important to you.
• You lead by example and know how to have fun in a professional environment.
• You embrace change and have the resiliency required to continually improve yourself and the team around you. You can think creatively and can adapt to evolving situations.
• You embody and align with our core values and appreciate the strength and stability that comes from working with a values-based company.
• You appreciate the power and efficiency of consistency in the "ways" we operate.
• You understand the need to collaborate with your team members and other departments and that synergy comes from everyone rowing in the same direction.
• You have a strong desire to provide customers with optimum technology solutions and an elevated customer experience.
• You are a self-starter who is prepared to develop and execute your plan and deliver on quarterly goals on a consistent basis. You appreciate the fact that everyone has a number, and you are accountable for achieving your numbers. Those numbers range from weekly activities to annual revenue and profit attainment.
• You take what you do seriously, but you do not take yourself seriously and you know how to have fun in a professional environment. You are humbly confident and use your knowledge to build confidence without being arrogant.

You successfully fulfill the following essential duties and responsibilities:

• Act as project manager and individual contributor; collaborate with the marketing team and external partners to develop and execute multi-channel marketing campaigns across digital and traditional mediums. This may include, but is not limited to, precision/digital advertising, search advertising, web content, social media content and advertising, direct mail and other print, video, email, photography, radio/audio, etc.
• Ensure all marketing messaging and design meets brand guidelines, with great attention to detail.
• Develop, oversee, and deliver on marketing calendar for appropriate tactical strategies.
• Plan and write effective press releases and acts as a liaison with media.
• Collaborate with marketing, sales, and operations to understand project goals and recommend marketing solutions that meet the company's objectives.
• Collaborate with marketing staff to track KPIs and review data analysis, pivoting quickly as needed to capitalize on opportunities and increase conversions.
• Request and manage project proposals/bids with external vendors with ability to negotiate contracts based on budget and leadership guidance.
• Assist with development of the annual budget and budget tracking; manages projects to budget.
• Support the company's community outreach and digital inclusion initiatives. This may include activities such as strategy development, event planning, representing the company at local events, and other community relations activities.
• Manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
• Champion collaborative and forward-thinking relationships with leadership and internal departments to support the company and objectives.
• Stay informed of developments in marketing, communications, public relations, and the broadband industry.
• Ability to perform duties on an individual basis with minimal direct supervision.
• Support the company by completing other duties as assigned.

As a successful employee, you will demonstrate the following professional skills as you carry out your position:

• Oral Communications - Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
• Written Communications - Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
• Presentation - Deliver business, non-technical, and limited-technical presentations.
• Leadership - Indirect leadership of people to get results through others in a positive and inspiring manner.
• Management - Organize and manage multiple priorities.
• Ethics - Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; uphold company values.
• Organizational Support - Follow company policies and procedures and complete other duties as assigned.
• Judgment - Include appropriate people in decision-making process.
• Interpersonal Skills - Maintain confidentiality; keep emotions under control; listen well.
• Strategic Thinking - Develop strategies to achieve organizational goals; analyze market and competition; identify external threats and opportunities and adapt strategy to changing conditions.
• Planning and organization - Organize and manage multiple priorities; plan work activities; use time efficiently; plan for additional resources; set goals and objectives; meet deadlines.
• Professionalism - Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
• Adaptability - Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
• Detail & Task Oriented - Manage and follow through on multiple tasks, items and communications in a timely manner; perform tasks with a high-level of accuracy and attention to detail.

You will meet the following educational, licensing, certification, and work experience requirements:

• Bachelor's degree in integrated marketing, communications, journalism, graphic design, or relevant field of study.
• Five or more years of successful experience in multi-channel marketing and communications with a deep understanding of the intersection of consumer experience, media, marketing, and digital technology.
• Mid-level mastery of Adobe Creative Suite and in-depth knowledge of Microsoft 365.
• Excellent copywriting and editing skills; knowledge of AP Style preferred.
• Hold and maintain a valid driver's license; driving record must meet the criteria of the company's insurance carrier for acceptance of coverage.

Experience that will help you stand out as a candidate:

• Corporate communications, digital marketing, email marketing, and corporate social media management experience.
• Telecommunications product and industry knowledge.

You will follow our Core Values:

1. Humor & Fun
   
   1. We believe it's important to take time outside of work to spend time with family and keep the wind in our sails.
   2. We collaborate and value sharing our unique perspectives.
   3. We're inclusive and create activities that align with people's interests and passions.
2. Resilience
   
   1. We pride ourselves in meeting high-pressure challenges
   2. We never quit and demonstrate the ability to see daunting assignments through ... successfully.
3. Lead by Example
   
   1. We demonstrate courage in having crucial (and sometimes "tough") conversations.
   2. We are reliable and highly accountable in our use of systems and tools.
4. Continuous Improvement
   
   1. We're creative thinkers who can adapt to evolving situations.
   2. We're humbly confident, know our stuff, are willing to coach and be coached.
   3. We're willing to make "healthy" self-sacrifices for the greater good.
5. "Team First" Initiative
   
   1. We are pro-active and stay on top of training and certifications.
   2. We willingly take on more responsibility if we see a need and can assist.
   3. We view individual accountabilities as representing the whole team.

You are able to work in the following environmental and working conditions:

• Travel to company and customer locations in varying conditions.
• You have the physical capability, mental stability and emotional intelligence that enables you to meet all the requirements and qualifications of the position with or without a reasonable accommodation.
• Included as part of this job description is a table of physical and mental job requirements specific to the area of employment.

Respectful Work Environment

Twin Valley Family Companies (TVFC) believes in providing a respectful and inclusive workplace and is an Equal Opportunity Employer. TVFC does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need. Applicants and employees who need assistance or an accommodation due to a disability should contact human resources.