Account-Based Marketing

Found in: beBee jobs US - 3 weeks ago


Remote, Oregon, United States Truora Inc. Full time

Truora is pioneering the digital landscape to streamline user interactions across digital channels. With a robust presence across Latin America, we are embarking on an ambitious journey to broaden our footprint in Mexico. Our innovative technology solutions, including Digital Identity, Customer Engagement, and Digital Signature solutions (ZapSign), are reshaping how businesses connect with their customers. As part of our growth strategy, we're on the lookout for an Account-Based Marketing (ABM) Specialist to join our team.

Role Overview: As an ABM Specialist, you will spearhead our marketing efforts to forge deep relationships with key accounts in Mexico. Focused on targeted accounts, you will develop and implement bespoke marketing strategies that align with our sales objectives, ensuring Truora's offerings resonate with our most valuable leads and clients.

Responsibilities:

  • Account Identification and Segmentation: Methodically identify and segment key accounts in the Mexican market that align with Truora's strategic objectives.
  • Strategy Development: Craft tailored marketing strategies for each targeted account, leveraging insights to align messaging and outreach with the specific needs and pain points of the account.
  • Content Personalization: Develop personalized marketing materials and messaging that speak directly to the needs and interests of key accounts.
  • Campaign Execution: Launch and manage targeted marketing campaigns aimed at engaging decision-makers within key accounts, using a mix of digital and traditional channels.
  • Sales Alignment: Collaborate closely with the sales team to ensure marketing strategies and activities are fully aligned with sales objectives, facilitating a seamless buyer's journey.
  • Performance Measurement: Track, analyze, and report on the effectiveness of ABM strategies, adjusting tactics as necessary to achieve optimal engagement and conversion rates.
  • Market Intelligence: Keep abreast of industry trends and competitor strategies in Mexico to inform and adapt ABM approaches.

Qualifications:

  • Experience: Minimum 2 years in ABM, marketing, or a closely related field, with proven success in developing and executing ABM strategies.
  • Industry Acumen: Solid understanding of the SaaS market in Mexico, with a keen ability to identify key trends and opportunities.
  • Analytical Mindset: Strong analytical skills to measure the impact of ABM efforts and adapt strategies based on data insights.
  • Communication Skills: Strong copywriting skills to create compelling messages that resonate with key accounts.
  • Collaborative Spirit: Demonstrated ability to work effectively with sales teams and cross-functional units to drive unified strategies.
  • Adaptability: Agile and flexible in responding to evolving market conditions and business needs.

About Us: Backed by Y-Combinator and leading VCs in Silicon Valley and Latin America, Truora is on a mission to simplify digital interactions. Operating in Mexico, Brazil, Colombia, Chile, and Peru, we are at the forefront of digital innovation. Join us as we continue to grow and shape the future of digital engagement in the region.

By applying to this offer opportunity, you are accepting the Processing of your Personal Data by Truora and the Personal Data Processing Policy that you can find at the following


  • Content Marketing Manager, Accounting

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Bitwave Full time

    Bitwave, the leading digital asset finance platform for enterprises, was founded by enterprise technology veterans Pat White and Amy Kalnoki in 2018. Our mission is to bridge the gap between blockchain-based technology systems and the traditional enterprise finance world. We automate on-chain accounting workflows, enable seamless regulatory compliance, and...

  • Mid-Market Account Executive

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Bitwarden Full time

    Bitwarden empowers enterprises, developers, and individuals to securely store and share sensitive data. With a transparent, open-source approach to password management, secrets management, and passwordless and passkey innovations, Bitwarden makes it easy for users to extend robust security practices across all online activities. Founded in 2016 with...

  • Account Executive, Mid-Market

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Fleetio Full time

    DescriptionDo you have a passion for sales and a desire to join a fast-growing and profitable software company? Are you an overachiever who wants a high-earning potential that's based on performance? Are you well-versed in prospecting and closing? If so, you might be our next Mid-Market Account Executive.In this role, you'll work with a mix of inbound and...

  • Field Marketing Manager

    Found in: beBee jobs US - 3 days ago


    Remote, Oregon, United States Backbase Full time

    The job in shortBanking is changing. Businesses and consumers alike want to bank their way, frictionless, anytime, anywhere. At Backbase you will help drive the digital banking revolution. You will enable banks and credit unions to become digital first and to deliver excellent user experience across all of their channels.We are looking for a passionate Field...

  • Digital Marketing Project Manager

    Found in: beBee jobs US - 5 days ago


    Remote, Oregon, United States Rose International Full time

    Date Posted:04/26/2024Hiring Organization:Rose InternationalPosition Number:462982Job Title:Digital Marketing Project ManagerJob Location:Carrollton, TX, USA, 75006Work Model:HybridEmployment Type:TemporaryEstimated Durati on (In months):13Min Hourly Rate($):40.00Max Hourly Rate($):40.00Must Have Skills/Attributes:Campaign, Communications, Digital Marketing,...

  • Marketing Strategist

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States SmartBug Media Full time

    SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for...

  • Sr. Marketing Manager

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Human Edge Full time

    Company DescriptionAt Human Edge, we unlock human potential so people and organizations can adapt and thriveThis is core to everything we believe and do. One by one, we are creating a movement to fuel transformational change with deeper insights and superior solutions to elevate individuals, teams, and leaders at every level. With a research backbone, global...

  • Account Executive

    Found in: beBee jobs US - 3 weeks ago


    Remote, Oregon, United States Mizzen+Main Full time

    Company OverviewAt Mizzen+Main, we believe what we wear to work reflects what we think of work. And we think work is fun. We think it's a place of joy, collaboration, discipline, laughter,the ups and downs, and everything in between all of those things. That's why we make clothes that make people comfortable. We make clothes that let people breathe and...

  • Account Executive

    Found in: beBee jobs US - 3 weeks ago


    Remote, Oregon, United States Confetti Full time

    About the roleConfetti is looking for sellers to focus on engagement with existing customers and new prospects in your assigned accounts within the SMB business segment. You'll build positive, trusted relationships with senior stakeholders and executives and help customers maximize the value of their investment in the Confetti platform.As a member of our SMB...

  • Account Manager, Programmatic

    Found in: beBee jobs US - 3 weeks ago


    Remote, Oregon, United States Prodege LLC Full time

    The Account Manager, Programmatic is responsible for analyzing operational, programmatic, and DIY data to identify trends, patterns, and areas for improvement. This role requires a keen understanding of data analytics, excellent communication skills, and the ability to lead client discussions effectively. The Account Manager will work closely with clients to...

  • Account Manager

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Formant Full time

    Founded in 2017, Formant is the leading cloud-based platform for managing fleets of robots. Formant's platform enables companies to operate, observe, and analyze robots from anywhere, meeting the growing need of robotics companies looking to deploy into new environments and scale their fleets. We are inspired by the unique opportunities and challenges of...

  • regional account representative

    Found in: beBee jobs US - 3 weeks ago


    Remote, Oregon, United States Rush & Company Full time

    We are working with a large provider Uniforms and Retail Suiting. This company is innovative and has a customer service team with an average tenure of 15 years. Growing business with a solid foundation and high level of customer service. Collaborative, supportive and fast-paced environment. Competitive compensation package that rewards achievement. Excellent...

  • Senior Accountant

    Found in: beBee jobs US - 3 weeks ago


    Remote, Oregon, United States Verantos Full time

    OverviewVerantos ) is the global leader in high-validity real-world evidence (RWE) for life sciences. By incorporating robust clinical narrative data, artificial intelligence technology, and measured validity, Verantos is the first company to generate research-grade evidence at scale across therapeutic areas.The Verantos Evidence Platform integrates...

  • Revenue Marketing Manager

    Found in: beBee jobs US - 10 hours ago


    Remote, Oregon, United States Instructure Full time

    At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate...

  • Sales Account Executive

    Found in: beBee jobs US - 7 days ago


    Remote, Oregon, United States Dotdash Meredith Full time

    I. Job Summary | Major goals and objectives.MNI Targeted Media, a division of DotDash Meredith provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI Targeted Media offers the print and digital products and services needed to efficiently and effectively reach...

  • Full-Cycle Account Executive, Mid Market

    Found in: beBee jobs US - 1 week ago


    Remote, Oregon, United States Nooks Full time

    What is Nooks?Nooks is a platform transforming sales reps from manual laborers to scientists. With today's technology, sales reps shouldn't need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers,...

  • Marketing & Brand Manager

    Found in: beBee jobs US - 3 days ago


    Remote, Oregon, United States Black Rifle Coffee Company Full time

    Black Rifle Coffee Company (BRCC) stands for more than high-quality coffee. We are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country. BRCC was built upon the mission to serve coffee and culture to people who love America We develop our explosive roast profiles with the same mission...

  • Account Executive, Strategic Accounts

    Found in: beBee jobs US - 4 days ago


    Remote, Oregon, United States Upbound Full time

    Upbound is the company behind Crossplane, the open source project which started the control plane revolution in the cloud native community. Upbound helps companies rise above the clouds with our Crossplane powered Universal Cloud Platform. With Upbound you get universal real-time visibility into all of your infrastructure environments, the same API centric...

  • Account Executive

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Cority Full time

    Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works. For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most...

  • Enterprise Account Executive

    Found in: beBee jobs US - 2 weeks ago


    Remote, Oregon, United States Redjack Full time

    Enterprise Account ExecutiveReporting to | Director of SalesWe're seeking a highly motivated Enterprise Account Executive to join our growing sales team who will proactively network, cold call, and sell to multiple contacts within our enterprise target accounts. The ideal candidate will be a proven closer, a voracious pipeline builder with existing...