Senior Product Marketing Manager

4 weeks ago

Remote, Oregon, United States Bullhorn Full time

Bullhorn is the global leader in software for the staffing industry. After more than 20 years, more than 10,000 companies rely on Bullhorn's cloud-based platform to power their staffing processes from start to finish. Led by the original co-founder, partnered with venture capital, and powered by seasoned leaders across a global workforce with an eye toward innovation, Bullhorn has had year over year growth, making it the market leader in the recruitment software space while allowing for new opportunities for over 29% of our employees to advance their careers in the past 12 months.

We are a remote-first organization and over 38% of our employees reside outside the United States. Headquartered in Boston, we also have offices in London, Brighton, Rotterdam, Frankfurt and Sydney (just in case you're in the area to stop by). Whether you're local or remote, our vision is to ensure every employee has a sense of belonging, a voice that is heard, and a clear path for success. Your incredible experience as an employee will consist of flexible work hours to ensure a positive work-life balance and use Zoom, Slack, and other tools to stay connected.

About The Role

As a Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be looked at as a SME, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.

Key Responsibilities

  • Manage core product, including launch of new and enhanced functionality (messaging, pricing, content, launch activities and marketing campaigns)
  • Conduct competitive programming for key competitors (internal and external research, content creation, sales enablement, campaign planning and execution)
  • Be a "voice of the customer" - speak with customers and prospects regularly to learn directly from the market and educate the business
  • Partner cross-functionally with various teams like Sales, Marketing, Product, and Professional Services to ensure tight alignment across go-to-market plans and product strategy
  • Monitor business metrics in regard to revenues, profitability, market share and product portfolio mix

Typical Day

  • Go-to-market ownership of Bullhorn Analytics, Bullhorns marketing leading solution delivering insights to the fastest growing staffing and recruitment firms around the world
  • Leverage your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content and other customer-facing content
  • Serve as a product lead by speaking to customers and Sales team to understand customer needs and requirements, and create solution content (e.g. customer presentation, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences
  • Educate both internal and external stakeholders about our product features and their benefits; speak and present internally and externally to promote our product story
  • Perform competitive analysis, developing powerful competitive positioning and enabling internal teams including Sales, Solution Consulting, Marketing, and Product
  • Partner closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities
  • Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for Bullhorn Analytics, including webinars, digital marketing, account-based marketing and other programs

This job might be a fit if...

  • You have at least 3+ years business experience in Product Marketing, Product Management, or a similar function
  • You have a strong understanding of SaaS technology, including their business models, market dynamics, and pricing
  • You like to get your hands dirty, and are looking for a fast-paced business that's growing fast
  • You have the ability to independently manage projects and expectations cross-functionally to deliver results
  • You have excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally.
  • You possess the ability to tell a captivating story using words, images, video; an understanding of how to create content that engages an audience
  • You are detail oriented and process-driven. You love data and rely on it to make decisions.

Nice to have

  • You have experience with a reporting, analytics or Business Intelligence solution
  • You have experience in the recruitment/ staffing industry

#LI-Mid

What we offer...

  • Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
  • Unlimited Vacation
  • Mental health benefits (EAP & 98point6)
  • Full Access to LinkedIn Learning
  • Quarterly paid volunteer days
  • Lucrative Employee Referral Program (eligible for prior to your first day)
  • Career development opportunities up/across Bullhorn

Bullhorn's core purpose is to create an incredible customer experience, which starts with first creating an incredible employee experience. Our vision is for every employee to have a sense of belonging, a voice that is heard, and a clear path for success. We are committed to building diverse and inclusive teams, and our culture is shaped by our five core values: Ownership, Energy, Speed & Agility, Service, and Being Human.

We're looking for real-life humans, each with their own unique set of thoughts, beliefs, cultures, identities, and a background and body that is completely individual. We also love humans who have taken less traditional paths of education and believe that experience and learning come in many forms. Together, all these unique individuals make Bullhorn stronger. If you're reading this, you're probably applying for/considering applying for a job with us, and we want you to know that Bullhorn is an equal opportunity employer. For us, that means we always have, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not and will not tolerate discrimination of any kind.

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