Product Marketing Manager

3 weeks ago

Remote, Oregon, United States TRM Labs Full time

TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. We consider our business — and our profit — as a way to move towards our mission sustainably and at scale.


The Product Marketing Manager is responsible for understanding how TRM products and solutions help customers (current and future) achieve the outcomes that are important to them, and the features of TRM products that are most valuable and differentiated based on those use cases. The product marketing org has broad responsibility for communicating the distinct value of TRM's product portfolio, owning development of messaging, materials and other tactics to educate TRM colleagues, prospects, customers and the wider market to ultimately generate pipeline and increase win rates. This is a Lead/Principal role (an individual contributor, non-people manager role).

What you'll be doing at TRM:

  • Conduct market and customer research to gather data and insights about core TRM customer segments and relevant personas within their interests, needs and purchasing decision drivers. Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape.
  • Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders.
  • Develop product positioning, value propositions, messaging and solution packaging that resonates with priority segments; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets
  • Partner with Communications, Field Marketing and Demand Gen, Sales Enablement, Customer Education, Customer Success and Product teams to launch significant feature releases and take new products to market
  • Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement.

What we're looking for:

  • Minimum 5 years of B2B product marketing or related experience. Professional experience in SaaS, regtech, fintech, blockchain or related industries a plus
  • Great communication skills with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential
  • Ability to map out clear objectives using both anecdotal and data-based insights about product usage, competitive intelligence and evolving customer needs
  • A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done
Life at TRM LabsOur Principles

TRM's culture is shaped by how we make decisions, how we execute, and how we treat each other

  • Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
  • Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: We value humility, candor, and a one-team mindset.

Build a Career

Joining TRM means being part of a mission-driven team comprised of industry leaders.

At TRM, you'll experience:

  • Purpose: Have a real-world impact, from disrupting terrorist networks to returning stolen funds.
  • Growth: Professional advancement opportunities through clearly defined career pathways and biannual performance reviews.
  • Ownership: Take pride in your work. Have a large breadth and scope of contributions and impact.

Work Environment

  • Remote First: Our headquarters is online but we highly value in-person interactions, organizing regular meetups and offsites for team building.
  • Async Communication: Clear communication is key in our decentralized setup. We use tools such as Slack, Notion, and Loom, to promote transparency and efficiency.
  • High Ownership: Small teams drive big goals at TRM with ownership, responsibility, and a direct impact. There's no strict clocking in or out. Team members are trusted to balance personal schedules with team needs.
  • TRM Speed: We move "surprisingly fast" while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach emphasizes quick wins, rapid iterations, and constant feedback.
  • Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.

Benefits and Perks

At TRM, we know that supporting our team members can take many forms. Our goal is to enable you to care for yourself, your family, and your community with a diverse and curated benefits package for full-time employees.

  • Remote-first work environment
  • Regular team offsites and retreats
  • Competitive salaries and stock options
  • Premium health, dental, and vision insurance
  • FSA, HSA, and 401K programs
  • Life & disability coverage
  • Generous paid time for vacation, holidays, and parental leave
  • Fertility, professional coaching, and mental health resources

Join Us

We are looking for team members who love building from the ground up and want to work hard in a fast-paced and ambitious environment. We are remote-first, with exceptionally talented team members located around the world. If you like solving tough problems quickly and seeing your work improve the lives of billions of people, we want you at TRM.

We encourage you to reach out even if your experience doesn't precisely match the job description. Don't worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional.

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