Shop - CRM Marketing Lead

2 weeks ago

Seattle, Washington, United States TikTok Full time

TikTok Shop - CRM Marketing Lead


Seattle
Regular
Operations - Commerce ops
Job ID: A188927A


Responsibilities



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy

  • a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact

  • for ourselves, our company, and the communities we serve.

Join us. About the Team The TikTok Shop US Central CRM team is a pivotal function within the TikTok Shop US Central Marketing Team, specializing in CRM management and mass outreach.

This team is dedicated to developing and implementing cohesive outreach strategies across email, in-app push, inbox, and notification. By leveraging compelling multimedia content and targeted communications, they enhance TikTok Shop's brand, articulate core values, and support key objectives including awareness, acquisition, and business growth. About the Role

The TikTok Shop US Central CRM team is looking for an experienced team leader with a strong background in CRM and email marketing, as well as proven managerial skills. This new role is crucial for centralizing and enhancing CRM operations to build a cohesive and efficient customer experience. The team leader will be tasked with assembling and leading a team to deliver outstanding business results that align with the strategic priorities of the organization.

By collaborating with cross-functional stakeholders, including Product, Data Insights, Category Operations, Marketing Strategy, and Creative teams, the leader will ensure that our CRM strategies are effectively integrated and contribute to consistent and measurable growth in TikTok Shop. This position requires a leader capable of driving business activation through innovative outreach campaigns and aligning them with both TikTok's e-commerce solutions and objectives, thereby solidifying the platform's position in the e-commerce sector. Responsibilities

  • Oversee the centralization of CRM resources to ensure a unified and effective operation across various TikTok Shop functions with quality control.
  • Strategically develop and implement comprehensive outreach strategies, including but not limited to lifecycle marketing, retargeting, sequencing, a/b testing, calendaring and automated communications.
  • Lead cross-functional collaborations with Product, Data, Category, Strategy, legal, PR and Creative teams to integrate and optimize CRM initiatives.
  • Champion the advancement of CRM capabilities by integrating the latest e-commerce trends and technologies into team practices.
  • Design and refine a robust CRM dashboard and data tracking mechanisms to accurately measure performance and identify optimal communication cadence.
  • Develop standardized CRM guidelines and intake processes to prevent customer outreach fatigue and maintain TikTok Shop's brand identity through consistent and strategic outbound communication.
  • Provide leadership and direction to the CRM team, encouraging professional growth, innovation, and adherence to best practices.

Qualifications



Minimum Qualifications:

  • 5+ years of experience in CRM or data-driven marketing, with at least 2 years in a managerial role specifically overseeing email marketing strategies for a marketplace platform or brand, highly preferred.
  • Exceptional analytical skills with experience in setting up and analyzing CRM metrics to drive business decisions and improve customer activation and sales.
  • Strategic acumen with a proven track record of designing and executing comprehensive channel strategies and content roadmaps.
  • Demonstrated ability to work with home-grown tools and familiarity with leading CRM software.

Preferred Qualifications:

  • Strong understanding of content platforms and the e-commerce landscape, including product solutions, sales dynamics, and market trends, is highly preferred.
  • Creative problem-solving skills and the ability to manage multiple projects simultaneously under tight deadlines.
  • Proven expertise in leading high-performing teams and managing cross-functional relationships, supported by strong interpersonal and communication skills.
  • Work base: Seattle

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at



Job Information



The base salary range for this position in the selected city is $ $228000 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

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