VP of Marketing
4 weeks ago
Unchained offers a range of bitcoin financial services with a unique collaborative custody model, including buying and selling bitcoin directly, bitcoin retirement accounts, bitcoin-backed loans, security education services, and cold storage solutions for businesses.
POSITION OVERVIEW:We're looking for a dynamic Vice President of Marketing to lead our marketing efforts and boost our brand's growth. The ideal candidate has a strong history in developing and executing marketing strategies, a deep understanding of the bitcoin industry, and keen attention to detail. You'll oversee the marketing budget to attract and retain clients for Unchained, managing a team of skilled marketers.
WHAT YOU'LL DO:- Team Leadership: Lead a high-performing marketing team, fostering collaboration and accountability.
- Marketing Strategy: Develop and implement Unchained's marketing strategy, aiming for brand awareness, customer acquisition, and revenue growth.
- Brand Management: Ensure brand consistency across all channels.
- Digital Marketing: Direct SEO, email, social media, and content marketing efforts.
- Content Creation: Collaborate on compelling content like blog posts and videos.
- Budget Management: Allocate resources effectively and monitor performance metrics.
- Bitcoin Commons: Manage sponsors, members, and events.
- 6-8 years of experience in marketing or related roles, with 3-5 years in leadership
- Track record in successful financial services or bitcoin industry marketing
- Strong leadership, communication, and analytical skills
- Experience with mobile ad buying and sponsorships
- Budget growth, profitability improvement, and experimentation skills
- Based in Austin, Texas
- Strong network in the bitcoin industry
- Product positioning and marketing experience in competitive markets
- Degree in Marketing, Business Administration, or related field
- Medical, dental, and vision coverage
- 401k with employer match
- Employee stock options
- Unlimited PTO
- Training & development opportunities
- Remote work flexibility
Unchained Capital, Inc. is an equal opportunity employer, valuing diversity and inclusion.
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