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Content Marketing Manager
3 months ago
Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.
We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.
The Content Marketing Manager will be responsible for creating, improving, and maintaining content to achieve business goals. This role demands a brand-aligned content strategy, including blog posts, newsletters, and white papers, aimed at customer engagement and lead generation. Reporting to the Brand Marketing Director, this role will oversee content creation and copywrite team members and be a crucial part of building and maintaining Aventon's brand.
Responsbilities:
- Develop content strategy aligned with short-term and long-term marketing targets.
- Collaborate with marketing and design teams to plan and develop site content, style, and layout.
- Create and publish engaging content and ensure brand consistency.
- Optimize content according to SEO standards and Google analytics.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Develop an editorial calendar and ensure content team is on board.
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, or related field.
- Proven experience as a Content Manager.
- Hands-on experience with Google Suite and WordPress.
- Basic technical knowledge of HTML and web publishing.
- Excellent written and verbal communication skills.
- Ability to analyze and present content and social performance.
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.