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Channel Marketing Manager

3 months ago

Vergennes, Vermont, United States Bear Robotics Full time

Job Title: Channel Marketing Manager
Department: Marketing
Job Level: L4
FLSA: Exempt

Job Summary:

This position is responsible for developing and executing channel marketing strategies to drive business growth, increase brand awareness, and enhance customer engagement. This involves overseeing all marketing activities, managing a team, and collaborating with various departments to achieve organizational objectives. You will shape the company's image, market presence, and customer relationships in this role.

Key Duties/Responsibilities:

Strategic Planning:

  • Develop comprehensive marketing strategies aligned with the company's overall goals and objectives.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Analyze data and market insights to make informed decisions and refine marketing strategies.

Team Management:

  • Lead, mentor, and manage a team of marketing professionals, providing guidance and support.
  • Delegate tasks, set clear goals, and conduct performance evaluations.
  • Foster a collaborative and creative work environment to encourage innovation and productivity.

Campaign Development and Execution:

  • Plan and execute multi-channel marketing campaigns, including digital, social media, print, and events.
  • Collaborate with the creative team to develop compelling marketing materials and content.
  • Monitor campaign performance, analyze metrics, and optimize strategies for maximum impact.

Brand Management:

  • Develop and maintain the company's brand identity, ensuring consistency across all marketing channels.
  • Manage brand positioning, messaging, and visual elements to create a strong brand presence.
  • Oversee the creation of marketing collateral and ensure it aligns with the brand guidelines.

Market Expansion and Partnerships:

  • Identify new market opportunities and develop strategies to expand the company's reach and customer base.
  • Cultivate partnerships and collaborations with other businesses, influencers, and organizations to enhance brand visibility.
  • Negotiate and manage relationships with marketing vendors, agencies, and partners.

Budget Management:

  • Develop marketing budgets and allocate resources effectively to achieve marketing goals.
  • Monitor expenditures, analyze ROI, and adjust strategies as necessary to optimize budget utilization.
  • Prepare regular financial reports and forecasts related to marketing expenses.

Data Analysis and Reporting:

  • Utilize marketing analytics tools to track and analyze campaign performance, customer behavior, and market trends.
  • Prepare detailed reports, including KPIs and actionable insights, to evaluate the effectiveness of marketing initiatives.
  • Use data-driven insights to make strategic marketing decisions and improvements.

Supervisory Responsibilities:

  • None

Required Skills/Abilities/Qualifications:

  • Familiarity and experience with B2B omni-channel marketing tactics (e.g. social media, digital advertising, website, email marketing, content marketing, PR, and events)
  • Familiarity with standard business and marketing software platforms, such as HubSpot, Drupal CMS, Marketo, and Salesforce.
  • Excellent communication skills, very articulate, strong public speaking and writing skills, interpersonal skills, cross functional skills, and ability to work well within a team.
  • Excellent organizational and project management skills, ability to prioritize, and solid financial acumen.
  • Successful candidate will be a very motivated self-starter and able to work without daily guidance.
  • Experience in a startup or similar fast-paced environment where there is frequent change.

Education/Experience:

  • 8-10 years of total marketing experience.
  • 5+ years of experience in brand management and/or marketing management positions.
  • Bachelor's degree in Event Management, Hospitality, Marketing, or a related field (or equivalent work experience).

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Prolonged periods of sitting/standing at a desk and working on a computer. The employee routinely is required to type, sit, stand, walk, talk, and hear.
  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Ability to lift 20 lbs.
  • Ability to work from Bear Robotics offices in Redwood City, CA or Addison, TX

About Bear Robotics:

  • Bear Robotics was founded in 2017 and we are 250+ motivated Bears who work tirelessly everyday to make our robots a reality. We have developed robotic solutions that autonomously navigate indoor environments for a variety of consumer solutions, like restaurants, senior living facilities, hotels & casinos just to name a few. Working for a dynamic start-up gives you a chance for rapid personal development. While building expertise in your field you'll have countless opportunities for growth as we expand our product line and global reach. We're not a big tech company yet, but we're striving every day to be THE global player when it comes to hospitality robotics. In 2022 we raised $81 Million in Series B funding to accelerate growth and expand into new markets in southeast Asia and Europe. If you feel you're ready for an adventure in robotics, we would love to hear from you.

Benefits Summary

  • We hire the best, not only will you be surrounded by exceptionally smart and motivated people, but we believe excellent compensation and benefits are an essential part of our company's success.
  • Comprehensive Medical/Dental/Vision Insurance Plans
  • Company-Paid Long-Term and Short-Term Disability
  • Company-Paid Life/AD&D Insurance
  • Health Savings Account/Flexible Spending Account
  • Stock Options
  • Employee Assistance Program (EAP)
  • Wellness Reward Programs
  • Mental Health Benefits
  • Paid Vacation Time
  • Paid Sick Time
  • 401K Plan Employer Match (No Vesting Schedule)
  • Paid Bearental (Parental) Leave (16 weeks)
  • Paid New Bearental (Parental) Transitional Time Off (2 weeks)
  • Annual Paid Holidays (11 days)
  • Annual Paid Family Time-Off (Between Christmas Holiday and New Year)
  • Employee Recognition Bonus Program
  • Peer Recognition Bonus Program
  • Employee Referral Reward Program
  • Patent Reward Program
  • Monthly Mobile Phone Reimbursement
  • Monthly Internet Reimbursement
  • Casual Dress Policy
  • Financial Wellness Education Sessions
  • Free Daily In-Office Lunch
  • Unlimited Office Snacks and Drinks
  • Wellness Room with Massage Chair
  • Day-Friendly Office
  • Flexible Work Schedule
  • Office Parties and Family Events


Bear Robotics, Inc. is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.