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Social Media Engagement Manager
3 months ago
Reporting to: Director of Social
Department: Social - Marketing
Location: New York, NY
Position: Hybrid / Full-Time (3 Days a week in Office)
Salary $65-85K
Job Overview:
Bubble is seeking a passionate and ambitious Social Media Engagement Manager who can accelerate the impact of social media on Bubble's stratospheric growth. Bubble currently has 2.3 million followers and 18.4 million likes on TikTok, the right candidate will have the DNA to drive this incredibly important business channel; along with our other social platforms. If you're passionate about social media, possess strong leadership potential, and thrive in a fast-paced environment, this role could be the perfect fit for you.
Responsibilities:
Leadership and People Management
- Lead and cultivate a respectful and inclusive team environment by ensuring a supportive, productive, and enjoyable experience for team members.
- Drive the ongoing learning and development of all team members by providing direct feedback, coaching, mentoring and continuous development check-ins
- Oversee the regular review and adherence to internal resource documents and best practices by team members
- Conduct weekly 1:1 meetings with social interns to foster their learning, development, and performance
- Take a leadership role in team meetings and strategy sessions, ensuring clear communication and alignment with overall social media goals.
Day-to-Day Social Channels Management
- Manage the day-to-day operations of Bubble's social channel communications, both proactively and reactively, to engage across all platforms efficiently and build meaningful connections and experiences.
- Collaborate to ensure comprehensive social channel coverage through team coordination and personal support
- Be on-call and available during weekends and holidays to ensure continuous social media management and community engagement.
- Partner closely with the Director of Social to meet daily channel expectations, addressing any issues promptly and appropriately.
- Proactively enhance Bubble's social media presence through strategic community engagement on both our posts and others.
Reporting and Analytics
- Lead the production of weekly, monthly, and quarterly analytics reporting processes, including social media results, providing insights, recommendations, and tracking against KPIs.
- Innovate new report features and methods to engage cross-functional teams, increasing awareness of Bubble's social channels.
- Take initiative in identifying gaps in the current reporting structure and implementing necessary changes
- Report on retail partners' activations and posts, collaborating with the Social Director on proactive communication strategies.
Customer Experience (CX) Integration
- Collaborate with the CX team to ensure social media strategies align with overall customer experience goals
- Respond to customer inquiries, comments, and complaints on social media in a timely and professional manner, ensuring a positive and consistent brand experience.
- Monitor social media channels for customer feedback and sentiment, providing insights to the CX team to inform service improvements and product development.
- Develop and implement strategies to enhance customer engagement and satisfaction through social media interactions
- Coordinate with the CX team to address escalated customer issues and ensure resolution is achieved promptly and effectively.
Qualifications:
- 3-5 years experience of managing a team (must include meaningful experience across TikTok including growing social follower counts/virality)
- You're passionate about community building through social media and have a genuine passion for proactive and reactive community engagement.
- Social media obsessed You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
- Ability to incorporate humor and trends into comments and community communications
- Understand that social media isn't always 9-5 and can plan your time and schedule around peak moments
- Communicative, trustworthy, and able to meet and anticipate deadlines
- Strong copywriting & copy-editing skills
- Team management and leadership
