Marketing Manager, Company Owned Stores

2 weeks ago


Atlanta, Georgia, United States FOCUS Brands Full time

Job Title: Marketing Manager, COS

Company: We are looking for a motivated Marketing Manager to join our team and lead the local marketing efforts in cooperation with Sr. Directors COS and Area Directors COS. Your main responsibility will be to partner with VP, COS, Senior Director, COS, and Area Directors, COS to develop local marketing plans that build sales and brand awareness in the market.

  • Responsible for successful implementation of national and local marketing activations across all company owned and operated locations.
  • Liaises closely with field marketing managers and directors of marketing across all brands to ensure readiness and execution of marketing activities in all COS units.
  • Works with COS leadership to design, implement, manage, and report out results of crew incentive contests.
  • Supports catering efforts in COS by working with Catering Managers and Area Directors on building sales blitzes and other activities to boost catering sales.
  • Supports new store openings in COS by collaborating with brand field marketing teams to create grand opening marketing campaigns.
  • Manages local marketing funds with approval from Area Director, Sr. Director COS, or VP COS.
  • Responsible for achieving loyalty program acquisition targets and gift card sale targets.
  • Oversees smooth implementation of Price Increases as needed.

Education: Bachelor's Degree in Marketing, public relations, communications, business, advertising, or related field of study.

Work Experience: 4+ years of experience in marketing, business administration, sales, or related field, preferably in restaurant, hospitality food, or beverage sector.

Skills & Abilities:

  • Working knowledge of developing and executing marketing plans and programs across multiple platforms.
  • Ability to analyze traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
  • Capable of setting program goals, messaging, communication, and event plans.


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