Senior Growth Marketing Manager

7 days ago

Remote, Oregon, United States Arcadia Full time

Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit

Why This Role Is Important to Arcadia

The Sr. Growth Marketing Manager will be responsible for developing, managing, executing, and measuring marketing campaigns that drive pipeline growth and support our overall sales objectives. Reporting to the VP of Marketing, this role will work closely with our creative and product marketing teams to plan and execute multi-channel integrated campaigns that reflect our brand messaging and audience positioning across key digital channels which includes email, social media, search, display, and other digital platforms.

What Success Looks Like

In 3 months

· Analyze previous campaigns and develop recommendations for dramatically improving performance and MQL goal attainment

· Assume management responsibilities of digital marketing agencies and vendors

In 6 months

· Develop and own the monthly, quarterly, and yearly campaign calendar with concrete definitions of success across all relevant channels for both paid and unpaid lead-generation and nurture

In 12 months

· Scale our digital marketing strategy across new market verticals

What You'll Be Doing

  • Developing and executing paid and unpaid lead-generation and nurturing strategies across channels. Serving as strategic leader, analyst, and program manager
  • Planning monthly and quarterly full-funnel campaigns that convert engagement into a high-quality sales pipeline
  • Owning and driving marketing programs development from start to finish, from budgeting, planning, and execution to measurement and optimization
  • Executing all digital marketing activities with the assistance of agency partners (when available) which includes search, email, social media, and display advertising campaigns
  • Tracking the effectiveness of campaigns through overall engagement, opportunity progression, and pipeline generated
  • Collaborating with the inside sales team on outbound marketing strategies and activities
  • Collaborating with the broader marketing team and agency partners on SEO strategy and tactics
  • Overseeing one marketing operations manager. Ensuring the marketing and sales teams have the operations, analytics, and reporting capabilities they need to succeed
  • Identifying digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business forward
  • Overseeing relationships with all digital marketing agencies and vendors

What You'll Bring

  • BA/BS in marketing, communications, business management, or other related field
  • 7+ years digital marketing experience focused on B2B buyers
  • Strong healthcare background and experience targeting C-Suite Leaders and decision makers in the healthcare space
  • Strong knowledge of HubSpot, Salesforce, and 6Sense - Marketing Software tools and analytics
  • Firm understanding of Google Analytics, Google Ads, and LinkedIn
  • Proven track record of planning and executing integrated marketing campaigns
  • Deep expertise and success with inbound marketing and account-based marketing approaches
  • Track record of translating qualitative data into recommendations. Plans for revising social media, content marketing, and social advertising campaigns
  • Strong project management skills which includes production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Strong collaboration and communication skills to work effectively across various teams including marketing, communications, creative, and sales

Would Love for You to Have

  • Bias for action to achieve goals and advance the success of our digital marketing activities
  • Strong verbal and written communication skills

What You'll Get

  • Experience building and leading a growth marketing strategy from the ground up
  • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
  • A flexible, remote friendly company with personality and heart
  • Employee driven programs and initiatives for personal and professional development
  • Be a member of the Arcadian and Barkadian Community

This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.

About Arcadia

helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website.

This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.

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