Sr Product Marketing Manager

3 weeks ago

Burlington, Vermont, United States Ascend Learning Full time

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As the Senior Product Marketing Manager, you will own the development of marketing campaigns and strategies to support the successful in-market launch, adoption, and retention of Ascend Learning's Healthcare Workforce Solutions. Your responsibilities will include leading go-to-market planning and execution, contributing to new product launches, developing product messaging, and collaborating with sales on effective collateral to create a superior client experience.

The ideal candidate has product marketing experience in the Healthcare space, including building customer personas and understanding market insights to develop impactful and measurable marketing plans and effective, compelling, and differentiated messaging. Willingness to roll up their sleeves to get the job done and experience collaborating in a matrix organization is a must. This person needs to be strategic, a creative and critical thinker, a curious self-starter, an innovator, and a collaborator. This position will report directly to the VP of Product Marketing.

WHERE YOU'LL WORK

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote will be considered within the United States.

HOW YOU'LL SPEND YOUR TIME

  • Collaborate with product, technology and sales as a key member of the Healthcare Workforce Solutions team to develop the category strategy, go-to-market plans, lean business cases and project prioritization.
  • Own the development of Category marketing strategy and oversee execution of marketing plans based on a deep understanding of customer needs.
  • Translate customer needs and product differentiation into compelling product positioning, messaging, and impactful value propositions for all product solutions in the Healthcare Workforce Solutions Category.
  • Collaborate with the Growth Marketing and Marketing Communications team on the development and execution of marketing plans.
  • Oversee development of product positioning and competitively differentiated messaging based on customer insights, market research and product knowledge.
  • Define target audiences and segmentation.
  • Establish KPIs, reports and readouts for marketing campaigns and product launches to measure progress, success, and opportunities.
  • Maintain thorough understanding of marketplace, competitors, and customers and leverage to drive Category and marketing strategy.
  • Collaborate in the creation of customer journeys and persona, needs and pain points to be leveraged.
  • Develop and manage external partnerships to reach and engage target audiences, increase brand awareness, and drive demand.

WHAT YOU'LL NEED

  • Bachelor's degree in marketing, communications, advertising, or a related field.
  • 5+ years of product marketing experience, preferably in a B2B category.
  • 3+ years previous experience marketing to health systems and/or providers
  • Experience in healthcare content or education technology is preferred
  • Exceptional leadership and collaboration skills, and ability to build strong cross-functional partnerships.
  • Superior project management skills and ability to prioritize.
  • Experience building and executing go-to-market strategies, messaging, and customer segmentation.
  • Exceptional written and verbal skills with the ability to tailor messaging to diverse audiences
  • Passionate about understanding customer needs and behaviors and translating them into actionable insights.
  • Functions autonomously with a sense of urgency; you can roll up your sleeves and do what is necessary to produce results and can balance hands-on involvement with team empowerment and delegation.

BENEFITS

  • Flexible and generous paid time off
  • Competitive medical, dental, vision and life insurance
  • 401(k) employer matching program
  • Parental leave
  • Wellness resources
  • Charitable matching program
  • Hybrid work
  • On-site workout facilities (Leawood, Gilbert, Burlington)
  • Community outreach groups
  • Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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