Manager, Consumer Communications

2 weeks ago


Chicago, Illinois, United States Hojeij Branded Foods, Inc. Full time
The White Claw Consumer Communications Manager role is responsible for creating, developing, managing and executing communications strategies across earned media, influencer, and organic social media across the White Claw portfolio. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. Based in our Chicago office (hybrid), the White Claw Consumer Communications Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.

Accountabilities & Impact:
  • Create and implement best-in-class integrated communications plans that align with marketing and business objectives.
  • Lead all White Claw PR activity, including earned media strategies and external messaging and Q&A materials including pitches, fact sheets and press releases.
  • Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships.
  • Oversee White Claw organic social media presence across various platforms and production of high-quality, sharable content.
  • Ensure consistency of messaging across channels.
  • Manage agency partners and manage respective budgets
Skills & Experience Needed:
  • Bachelor's Degree & 5-7 years of relevant communications experience, preferably within Alc/Bev or CPG.
  • Experience working in a fast-moving, explosive-growth global brand.
  • Strong leadership skills and ability to take full ownership of program workstreams start to finish.
  • Collaborative team player who works effectively across various business stakeholders.
At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency
  • We value sense of urgency because we are a fast-paced company in a fast-paced industry
  • You act as if there is no tomorrow and get it done today
Authenticity
  • We value authenticity because we need to stay real
  • You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
Simplicity
  • We value simplicity; why use 50 words when you can use 5?
  • You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
Humility
  • We value humility; there is no room for egos here
  • You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
Trust
  • We value trust because unless we are both trusted and trusting, we will not succeed as a team
  • You put trust in others and do your best to never let anyone down


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