Manager, Consumer Communications
2 weeks ago
Accountabilities & Impact:
- Create and implement best-in-class integrated communications plans that align with marketing and business objectives.
- Lead all White Claw PR activity, including earned media strategies and external messaging and Q&A materials including pitches, fact sheets and press releases.
- Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships.
- Oversee White Claw organic social media presence across various platforms and production of high-quality, sharable content.
- Ensure consistency of messaging across channels.
- Manage agency partners and manage respective budgets
- Bachelor's Degree & 5-7 years of relevant communications experience, preferably within Alc/Bev or CPG.
- Experience working in a fast-moving, explosive-growth global brand.
- Strong leadership skills and ability to take full ownership of program workstreams start to finish.
- Collaborative team player who works effectively across various business stakeholders.
Sense of Urgency
- We value sense of urgency because we are a fast-paced company in a fast-paced industry
- You act as if there is no tomorrow and get it done today
- We value authenticity because we need to stay real
- You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
- We value simplicity; why use 50 words when you can use 5?
- You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
- We value humility; there is no room for egos here
- You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
- We value trust because unless we are both trusted and trusting, we will not succeed as a team
- You put trust in others and do your best to never let anyone down
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