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sr. Director, Product
4 months ago
Job Title: Sr. Director, Product - UGG Men's and Kid's
Reports to: VP of Product
Location: Goleta (CA)
The Role
The Sr. Director of Product - UGG Men's and Kids footwear is responsible for leading and coaching a team of Product Line Managers through all phases of the product creation process, from identifying consumer and marketplace insights to presenting categories strategies at key go-to-market milestones. This encompasses writing product briefs and analyzing business metrics, researching marketplace trends, being the architect of merchandising plans, and collaborating with Design and Development partners to create the future vision of UGG footwear. In partnership with the Vice President of Product, the Sr. Director of Product will own and drive the seasonal and long-range Product Strategy, ensuring that the various merchandising classes UGG serves are property strategized and supported against. This role will work cross-functionally within creation alongside Design and Development in a respectful, collaborative environment.
The ideal candidate will bring a deep understanding of Men's and Kids footwear across various product types. This candidate has a keen understanding of the Industry, Marketplace, and Trends at a Global Level with an eye for street fashion, high fashion, outdoors, and culture. This leader is deeply connected and savvy in consumer connectivity, understanding, filtering, and using experience and instinct to lead the product managers to their vision. You will lead the team to craft inspiring seasonal narratives that articulate a vision and ignite design and empower development to problem solve and seek.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Product Management
Accountable for identifying strategic product related "big ideas" and new category opportunities that achieve long-range growth plans. Ensure thorough financial evaluation of these initiatives through ROI analysis, expected revenue, expected cost investment and a business case. Work close with Product Development and Design to ensure excellent execution of product - bring to the table deep Men's product knowledge Build strong relationships with cross functional partners to ensure key stakeholders across product, design, development, marketing and omnichannel are appropriately engaged in their part in the delivery of Men's and Kids growth targets. Set the vision for category appropriate consumer- segmentation models that inform product and marketing strategies, including in-line product, category extensions, new product categories, collaborations Manage product lifecycles & global seasonality to maximize sell in and thru of product. Segment product by distribution channel and consumer, applying insights and knowledge to create a balanced product assortment. Guide product phasing and assortment building by delivery based upon historical performance, missed opportunities, and competition to maximize sales throughout the season. Analize and understand competitor positioning, pricing structures, assortments, distribution channels, etc. and that the plans are connected to the customer and competitive context. Acquire the appropriate resources: people, marketing, CAPEX, IT to deliver the business case. Translate key product initiatives into consumer centric stories that bring the big ideas to life in the market. Ensure tactics deliver consumers goals. Continuously update team's understanding of category and business, clarifying the category vision of right product/position and competitive set. Ensure team is tuned into market dynamics, including awareness of buyers, consumer, and sales reps needs and concerns. Continuously look for ways to improve existing GTM processes. Recommend and implement new ways to move faster and deliver more. Leadership
Coach the team to deliver financial plans and a range the maximizes SKU efficiency and margin opportunities. Actively mentor the team on seasonal planning concepts and techniques. Champion a mindset and practice of continuous innovation and improvement; Identify new category, product and merchandising ideas, analyzing competitor activity and pricing strategies, and identifying assortment opportunities and product trends. Coach the team to become Product management experts leading with data driven insights, building range plans that reflect the opportunity and engaging cross functional stakeholders to deliver the plans in a structured and systematic way. Guide team in filtering risks and opportunities from both internal and external factors. Balance brand initiatives and profitability in decision making. Adapt short and long-term business plans to address previously unforeseen challenges and opportunities (strong sell-thru, quality/delivery issues, competitor success, market trends, etc.) Continuously evaluate the end-to-end product lifecycle in partnership with product creation leaders. Anticipate and manage shifts in the market that could impact the Deckers delivery model. mentor team in shifting from analysis to insights, incremental to visionary, and evolution to innovation.) Infuse a mindset and practice of accountability, humility, exceptional service, and cooperation. Foster and embed Deckers values and culture; champion and build a diverse and inclusive workforce and environment. Instill and reinforce the highest standards for collaboration and teamwork within UGG and across Deckers, identifying synergies, fostering idea sharing, developing talent across teams, and establishing common goals. Develop, motivate, mentor and retain top talents; engage teams in ways that will facilitate the achievement of UGG's strategic objectives, as well as individual professional development plans. Champion and ensure progressive employee development practices that provide UGG employees with clear roles, clear goals, clear development plans, and visible career paths within Deckers. Who You Are
15+ years similar experience in a combination of 2 or more of the following areas: global category management, product management & merchandising, etc., including at least 8+ years in an executive management function over a team of 6+ employees. Demonstrated experience in a leadership role in multiple global markets preferred (APAC, EMEA, Americas). We'd love to hear from people with
Bachelor's degree in related field, or equivalent combination education/experience; Advanced degree preferred. Demonstrated experience creating brand and category strategies for a global audience with multiple distribution channels (retail, wholesale, ecommerce) - Men's & Kids footwear experience preferred; Strong understanding of how to leverage and integrate product KPIs. Demonstrated experience developing solutions, long-term strategic plans, and creative strategies/briefs aligned with long term global organization and category goals. Demonstrated understanding of evolving marketing and product platforms, technology, and tools, including integrated digital platforms and channels Demonstrated experience integrating multiple departments in a matrix organization to achieve results. Demonstrated experience implementing and adhering to category KPI and ROI guidelines, including expert understanding of merchandising, financial metrics, marketing ROI, sales, product line data and ability to interpret detailed analysis of global seasonal sell-in and sell-through information, consumer insights, market research, trends analysis, etc. Expert understanding of category competitive landscape and OmniChannel retail environment, with strong knowledge of the global footwear industry and its consumers. Demonstrated presentation skills at the executive level, with experience influencing and motivating senior level audiences (sales meetings, key accounts, internal teams, etc.). Able to champion & develop innovative principles & concepts to affect change Demonstrated experience shaping and developing highly motivated and effective teams. Proven experience driving category, category and product innovation, as well as passion for consumer engagement, through emerging methodologies and technology. What We'll Give You -
Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued. Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever. Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development. Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $250, ,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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