Marketing Manager- Immunology
4 weeks ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
The Marketing Manager I/II, Immunology Account Executive (IAE) Marketing, is responsible for designing, developing, and implementing IAE marketing plans and programs needed to support the IAE in-field team in implementing processes and protocols within Health Systems and large Group Practices that support the use of Immunology Brands and Patient Support Solutions. Work in a team-based environment to lead the development and execution of marketing strategies and implementation of tactics to maximize brand sales, market share, and profitability. Internally, fosters positive working relationships with the sales force, market access, market research, sales training, regulatory, HEOR, marketing analytics, and other cross franchise marketing teams. Externally, works with various agencies and consultants, and key health system influencers, to successfully drive the business.
Key Responsibilities May Include:
Development and execution of high-impact marketing tactics that are innovative and executable to support Health System and Group Practice decision makers.Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback in order to make strategic & tactical recommendations for optimal brand performance within key accounts.Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.Close partnership and alignment required with Gastro to support brand priorities and indication launches.Work with Market Access and Trade to understand the changing Healthcare Landscape and proactively identify potential health system opportunities and conceptualize solutions using creativity and innovation.Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.Demonstrate a strong understanding of the strategic fronts for Gastrofully understanding the patient journey to deliver product solutions that align to Health System organizational goals.Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.Think innovatively regarding the application of new technologies and solutions and be prepared to apply market research, consulting, and other customer insights to inform decisions.Proactively support the sales force through ongoing communications of marketing programs.Qualifications
Basic Qualifications:Bachelor's Degree in Marketing or related field.Minimum of 3+ yearspharma marketing experience required.Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement, etcExcellent communication (oral, written, and presentation) and interpersonal skills.Strong planning and organization skills, attention to detail, execution urgency, and follow-through.Preferred Qualifications:Advanced degree/MBA or previous sales/marketing experience requiredExperience working in multiple therapeutic categoriesLaunch experience, market access experience, and/or account executive experience preferredKey AbbVie Competencies:Strong collaboration and team orientation, with experience accomplishing results through others and influencing others without direct authority.Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.Knowledge of market trends and competitive practices related to health systems and group practices.Execution of Goals following the AbbVie Ways of Working.Solid understanding of market access environment."Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.-
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