Associate Director, Migraine Consumer Marketing

4 weeks ago

Florham Park, New Jersey, United States AbbVie Full time

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description

AbbVies mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on peoples lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, womens health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn .

The Associate Director, Migraine Consumer Marketing serves as the patient, brand and product subject matter expert for consumer marketing across the organization. They will work closely with multiple cross-functional teams and own external agency relationships to drive their brands, as well as ensure focus on delivering key brand priorities.

Key Job Responsibilities

Lead evolution of brand strategy, including value propositions, positioning, segmentation, omni channel strategy to ensure continued alignment against objectives and long-term plan.

Lead strategy, development, and execution of tactics including creative development, media planning, and measurement/analytics performance and optimizations.

Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals.

Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.

Develop a strategic roadmap and implement new use cases involving new technological and operational capabilities delivered in partnership with the internal COEs.

Lead brands annual planning process, representing both DTC and cross-functional brand needs in development, alignment, and presentation to senior leadership.

Provide leadership, direction, and development for direct report(s).

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications

Qualifications

BA/BS Required, MBA Preferred

8+ years of consumer marketing experience, with the ideal candidate having some previous Pharma experience and broadcast.

Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.

Experience with developing and executing consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM).

Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.

Experience managing multiple external agencies including advertising, media, digital, database agencies and internal partners.

Ability to influence at all levels in a highly matrixed organization, including senior management.

Strong planning and organization skills, attention to detail, execution, and follow-through.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion, consistent with applicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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