Marketing Manager II

2 weeks ago

Florham Park, New Jersey, United States AbbVie Full time

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description

The Ubrelvy & Qulipta migraine Peer-to-Peer (P2P) Marketing Manager will lead the design, development, and implementation of brand P2P; product theatre and speaker bureau strategies, and tactical initiatives that support the Ubrelvy and Qulipta HCP commercial objectives. This individual will be required to work closely with brand teams to pull through Ubrelvy and Qulipta brand strategy by being immersed in the strategy and must be capable of educational storytelling. This individual will need to plan, execute, and create educational materials for various marketing-initiatives and closely collaborate with Internal and External Agencies, and cross functional partners, such as: Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Patient Services, Field Operations, Field Sales, Customer Engagement, Botox Professional Development, and Business Services teams. This individual will lead work with multiple agencies, and work in partnership with the P2P operations marketing manager; a key expectation is the ability to successfully manage multiples projects simultaneously. All program development and execution will require an awareness of both AbbVie P2P compliance rules and the ongoing Pharma industry compliance environment.

Responsibilities:

Talent will be hired at a level commensurate with experience.Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.Propose and recommend P2P strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.Take a proactive approach, staying informed of market dynamics, trends affecting the franchise and business plans, particularly in the migraine market, and medical education. Develop market shaping strategies across medical education P2P channels for competitive event planning.Execute go-to-market plans for new Ubrelvy and Qulipta indications, set strategic direction for agencies, and manage projects within timelines and budget constraints.Drive sales force execution through clear communication and impactful training initiatives.Strong communication skills and ability to elevate organizational needs to drive business forward.Establish collaborative relationships with marketing peers to align brand strategies with marketing tactics.Support Field marketing team in the execution of marketing tactics and programming.Assist in Migraine Speaker Bureau management, including speaker review and training, optimization, utilization, budget, and tracking KPIs and External Expert engagement.Manage AOP expectations.Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
Qualifications
Bachelor's Degree requiredMarketing experience with proof of building proficiencies in all marketing skills; consideration of sales or medical affairs backgroundExperience in a dynamitic and fast paced environment.Demonstrated use of critical thinking and problem-solving skills.Excellent communication and interpersonal skills.Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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