Consumer Strategy Business Partner

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At Regions, the Consumer Strategy Business Partner manages the due diligence, planning, development, socializing, and implementing of strategic business objectives. Assists in the establishment of organization objectives, in the development of organization short, medium, and long-range and strategic plans for a sub-segment of the Consumer Bank. Key to those plans is the identification of organization strengths and weaknesses, business opportunities and extensive understanding of customers and prospects. Evaluates and manages new business opportunities, initiatives, mergers, acquisitions, partnerships, alliances, and/or joint ventures within their area of responsibility. Oversees analysis covering the economics, legal, regulatory, market and competitive environment as well as internal organizational, financial, technical analysis. Monitors competitive activity and identifies client needs.

Responsible and accountable for the customer segment strategy across all channels, products, programs, compliance, and support groups. This includes channel strategy, roadmap, prioritization, execution, customer experience, usability, support, vendor management, risk management and budget for their segment.

Responsible for all research of their customer segment including extracting customer data and analyzing profiles to determine market segment requirements. Identifies and partners to develop targeted product offerings or marketing campaigns based on customer profiles. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services.

Partners with other Strategists in the day-to-day performance of their jobs and leverages shared services resources in other groups for technical research and analytics needs. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes.

Reports to a Consumer Bank Strategist III.

Primary Responsibilities

• Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy
• Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets
• Develops customer journey maps to identify areas to improve, develop plans and drive change to increased customer acquisition, satisfaction, retention, and financial performance
• Drives engagement, retention, deepening of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
• Defines differentiated proposition as an "all-in-one" solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
• Builds advanced execution plans and growth strategies backed by research, data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth, retention, and new customer acquisition
• Strengthens channel capabilities to empower seamless cross-selling journey, enable customer direct interactions and touchpoints to generate business opportunities
• Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
• Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to serve a large and important customer base
• Maximizes untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
• Collaborates with enterprise wide partners to execute company-wide strategies

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in an appropriate discipline
• Five (5) years of experience in financial services, or related industry
• Two (2) years of experience in marketing, customer experience, business/product leadership, or customer analytics

Preferences

• Master's degree

Skills and Competencies

• Able to lead internal and cross-functional teams to be a team player
• Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales and retention, and enhance customer experience along the entire customer journey
• Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
• Strong analytical, problem-solving and execution skills
• Strong business acumen and is customer oriented with proven track-record in attaining business results

Additional Job Description

Power BI experience preferred, although not required

This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.

Position Type

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans