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On-Call - OmniCommerce Marketing Consultant

1 month ago

Arden Hills, Minnesota, United States LandOLakes Full time
On-Call - OmniCommerce Marketing Consultant

This position will support the Sr. Omnicommerce Marketing Manager leadership in implementing broader strategy development, planning, activation and overall analysis + story-telling to drive top and bottom line growth and capture demand in-store and online within the Dairy Foods division of Land O'Lakes.

This role is an on-call role with a commitment up to (but not exceeding) 20 hours of work/week

What can you expect on the job?

  • Develop, execute, and analyze the instore shopper marketing, omnichannel marketing and retail media programs for the large customers (Walmart, Kroger and Instacart) and consult on tail-retailers integral to our businesses.
  • Develop campaign strategy and launch advertising campaigns across Retail Media Networks and ad-tech partners.
  • Optimize retailer paid search campaigns towards Land O'Lakes and other brands priority sales, marketing KPI's and strategic objectives
  • Keep a steady pulse on the overall retail/shopper industry and educate and guide cross functional team members on how to leverage the space for business growth.
  • Ongoing analysis + story telling of all shopper marketing, omnichannel marketing and retail media programs as part of the cross-functional Integrated Business Planning process.
  • Omnicommerce tool(s) ownership and accountability for governance and broader utilization + socialization for usage cross functionally.
  • Partner cross functionally to establish best practices in reporting, data sharing, reporting structure and integrations with existing teams, technologies and processes with an end goal of providing a total view of performance inclusive of omnicommerce to broad teams.
  • Continuously optimize the alignment of sales data, marketing data, and insightful opportunities for individual accounts and/or enterprise-wide
  • Support in preparing adhoc performance reviews to support broader business understanding and facilitate a collaborative partnership between cross functional teams.

What will make you successful in the role?

  • Ability to influence cross-functionally with marketing, sales, and external agencies and within the larger Land O'Lakes organization
  • Inspirational and aspirational.
  • Externally and consumer ' obsessed.
  • Ability to inspire external and internal stakeholders.
  • Influential presenter and storyteller.
  • Natural collaborator and adaptable and ability to pivot as circumstances change.

What should you bring? (Requirements)

  • Bachelor's or master's degree in marketing, sales, or e-commerce.
  • 7 – 10 years shopper and/or omnichannel marketing experience.
  • CPG food category required.
  • Strong knowledge of the food CPG retailer/customer shopper, omnichannel and retail media marketing landscape.
  • Experience working directly with retailer teams as part of joint business planning.
  • High proficiency in business tools (Excel, PowerPoint) with expertise in identifying and measuring SMG/Omnichannel performance measurement, including experience in Marketing Mix Modeling/ROI analysis.
  • Experience in digital retail media planning, execution, and analysis.
  • Experience in both smaller entrepreneurial and large corporate environments.
  • A desire to drive Land O'Lakes future and purpose through omnicommerce activations and beyond

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.


We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.