Analyst, CRM

JOB OVERVIEW:

The Analyst, CRM - Strategy & Activation is responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. This is a high visibility position requiring significant interaction with Senior Management and external vendor partners while working on daily campaign deployments as well as small projects. The ideal candidate will have a background with an emphasis in email campaign development (HTML), execution, post-campaign analysis, and independent decision making. This position requires a collaborative, solution-oriented mindset, and a person who is skilled and experienced in developing email campaigns and can manage multiple projects at a time.

ROLES AND RESPONSIBILITIES:

-Work with ESP partners, creative agencies, Darden Brand teams and Darden Data Strategy and Insights to create and execute email campaigns that drive business impact

-Execute a high volume of data-driven, dynamic email campaigns

-Execute SMS campaigns including broadcasts, mobile wallet offers, and automated messages

-Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS

-Proofread and perform a rendering check on all campaigns prior to deployment, utilizing utmost attention to detail

-Troubleshoot rendering issues and provide end-to-end QA support

-Build and code emails using agency-provided creative assets

-Manage campaign calendar and deployment schedule to ensure deadlines are consistently met

-Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays

-Partner across teams to ensure projects are on track for on-time deployment

-Become a super-user of email deployment platform

-Support process documentation and enforcement of SOPs

-Provide insightful recommendations to improve templates and approach to align to email best practices

-Effectively communicate & translate key email and SMS metrics to the Brand Management Team on a weekly basis

-Assist in the development and co-present year-over-year and quarter-over-quarter campaign analysis decks to Senior Management

-Recommend future segmentation and targeting based on own analysis

-Ensure spam regulation compliance (CAN-SPAM)

-Deliverability monitoring, raising concerns to brand and leadership as needed

-Ensure email and mobile marketing best practices are met

-Lead small scale projects as needed

-Develop and maintain project backlogs, regularly assessing priority to ensure business needs are met

-Create and manage a trigger and template maintenance process to ensure we are proactively addressing rendering issues and applying best practices

-Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking

REQUIRED TECHNICAL SKILLS:

-Demonstrated experience working with an Email Service Provider to deploy email Campaigns

-HTML expertise

-Proficient in Excel: formulas, filters, and pivot tables

OTHER KEY QUALIFICATIONS:

-Organization, project management, and time management skills with the ability to organize, plan, and follow-up with tasks

-Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary

-Basic knowledge and understanding of data, insight, and strategy

-Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive level employees

-Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics whether that be by phone, email, virtual presentation, or in-person

-Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions

-Ability to work independently in a detail-oriented function and with minimal supervision

-Ability to build and maintain relationships, with a skill for conflict resolution

REQUIRED EDUCATION AND EXPERIENCE:

-Bachelor's degree in Marketing, Communications, Business, or a related field required

-1-3 years' experience servicing high volume marketing initiatives (inclusive of internship experience working in marketing)

-Experience has led to strong understanding of email / SMS marketing best practices