Director of Product Marketing

1 month ago

Remote, Oregon, United States Laudio Full time
About Us

Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it possible for patients, frontline workers, and health system leaders to thrive together. Discover how at


About the Position

The Director of Product Marketing plays a critical role in bringing Laudio's products to market and driving demand within the health system market. Reporting to the company's Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging, collateral, content marketing, sales enablement, new product launches, and market intelligence.

Responsibilities include:

As the Director of Product Marketing at Laudio, your responsibilities will include:

  • Developing and Conveying Clear Value Propositions:
    • Develop crisp and clear positioning to educate the market on Laudio's value proposition and drive demand for our platform.
    • Create and maintain high-quality external marketing assets, including collateral, brochures, videos, and presentations.
  • Creating Content and Delivering Marketing Campaigns:
    • Write and partner with graphic designers to develop content marketing assets, including white papers, case studies, blog posts, and videos.
    • Collaborate with growth marketing on effective quarterly campaigns, balancing proven ROI marketing tactics with creative new approaches.
    • Plan and coordinate thought leadership webinars with colleagues and customers.
  • Enabling the Sales and Client Engagement Teams:
    • Develop foundational product marketing training resources for the sales and client engagement teams (e.g. buyer personas, competitive intel).
    • Lead regular trainings to keep cross-functional teams up-to-date on market trends, competitors, and updates to messaging and materials.
  • Leading Communications for New Product Launches and Releases
    • Develop and coordinate robust product / feature launch plans in partnership with product management, client engagement, and sales.
    • Create effective customer-facing communications for quarterly product releases (e.g. customer webinars, emails).
  • Supporting Laudio's Annual Conference
    • Serve as a core member of the planning team for Laudios' annual conference.
    • Lead development of product-related sessions / forums and associated content.
  • Helping Drive Growth of Laudio Insights
    • Partner with the marketing team and President of Laudio Insights on multifaceted strategies to drive awareness and traction for Laudio Insights.
    • Leverage buyer and market knowledge to inform the Insights content roadmap.
  • Overseeing Market and Competitive Intelligence
    • Develop best practice market and competitive intelligence programs and materials to educate internal teams and inform company/product positioning.
    • Implement impactful "voice of the customer" frameworks and programs.

Requirements include:

  • 10+ years in marketing with at least 4 in product marketing
  • 2+ years experience marketing to health systems
  • Experience building and/or leading a product marketing function
  • Excellent written and verbal communication skills with high attention to detail
  • Considerable experience creating high quality internal and external marketing assets from scratch (messaging, collateral, presentations, videos, white papers etc.)
  • Demonstrated ability to operate successfully in a fast-paced startup environment, including effectively managing multiple high-priority work streams simultaneously
  • Proven competency balancing strategy development with tactical execution - a leader who sets direction and also "rolls up their sleeves"
  • Strong sense of ownership, ability to drive initiatives with a high degree of autonomy
  • Successful experience leading cross-functional initiatives, including product launches
  • Track record of partnering effectively with other functions (sales, product management, client engagement) on go-to-market strategy and execution

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer in various environments with multiple distractions.
  • Must be able to travel.

Reports To: CMO

Travel: 5-10%

Status: Full-time/Exempt

Location: Boston, MA preferred (fully remote role)


Laudio Data Privacy Policy here.

A warning about recruiting scams: you should only respond to interview requests from people with a Laudio email address or authorized 3rd party recruiting agencies (check for the company's website before responding to ensure the person contacting you is legitimate). A Laudio employee will not solicit candidates through a non-Laudio email address like Yahoo, Hotmail or Gmail. Also, all our interviews are conducted via Zoom or phone call (never via Skype or WhatsApp).

Laudio is an equal opportunity employer and an E-Verify employer.

  • Director of Product Marketing

    2 weeks ago

    Remote, Oregon, United States Laudio Full time

    About UsLaudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it possible for...

  • Product Marketing Manager

    1 month ago

    Remote, Oregon, United States Arcadia Full time

    Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit Why This Role Is Important to Arcadia The Product Marketing Manager...

  • Director, Product Management

    4 weeks ago

    Remote, Oregon, United States Iodine Software Full time

    Director, Product Management Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create value...

  • Director, Product Management

    2 weeks ago

    Remote, Oregon, United States Iodine Software Full time

    Director, Product Management Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create value...

  • Product Marketer

    2 weeks ago

    Remote, Oregon, United States Lynton Full time

    About SyncSmart:SyncSmart is a dynamic tech company specializing in innovative CRM integrations. Our flagship product is a cutting-edge HubSpot-to-HubSpot integration, designed to connect disparate HubSpot portals and optimize workflow efficiency and boost productivity for businesses that require multiple HubSpot portals. We're dedicated to empowering...

  • Database Marketing Director

    2 weeks ago

    Remote, Oregon, United States Westgate Resorts Full time

    Job DescriptionGeneral Summary Of Duties:The Director of Database Marketing (Director of DM) is responsible for developing and implementing marketing strategies utilizing customer data and analytics. The Director of DM manages and maintains all customer databases and distributes marketing collateral to the databases through a multitude of communication...

  • Director, Corporate Marketing

    1 month ago

    Remote, Oregon, United States Iodine Software Full time

    Director, Corporate Marketing Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create value...

  • Executive Director, Data Products

    2 weeks ago

    Remote, Oregon, United States Dotdash Meredith Full time

    Position Overview:We are seeking an Executive Director, Data Products with deep experience and strategic knowhow in product development. In this pivotal role, the Executive Director will drive the monetization efforts for our intent targeting solution D/Cipher and lead the development of D/Cipher data products, creating new ways for DDM marketers to reach...

  • Product Marketing Manager

    20 hours ago

    Remote, Oregon, United States Pipe Full time

    PipePipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. The RoleWe're seeking a Product Marketing Manager to join our fully remote...

  • Product Marketing Manager

    5 days ago

    Remote, Oregon, United States HCSS Full time

    Product Marketing ManagerHCSS, a Thoma Bravo portfolio company, is hiring to further accelerate our growth. We are a market leader in heavy civil construction software and technology solutions. Our trusted estimating, field entry, project management, safety, digital plans, fleet management, and telematics solutions improve the operations of 3,000+ companies...

  • Product Marketing Manager

    2 weeks ago

    Remote, Oregon, United States PubNub Full time

    Join PubNub: Pioneer the Real-time Internet as our Product Marketing ManagerAbout Us:At PubNub, we are dedicated to weaving an interconnected world with compelling real-time experiences. Founded in 2010 and utilized by over 1,000 leading customers like Autodesk, SK Telecom, and Yelp, our mission is to revolutionize real-time online interactions by providing...

  • VP Product Marketing

    21 hours ago

    Remote, Oregon, United States Hevo Data Full time

    Hevo ) is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics.Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including Shopify, DoorDash, Deliverr, Neo4J, Arhaus, Marqeta, and Postman. By automating complex data...

  • Keela Director of Marketing

    1 month ago

    Remote, Oregon, United States ASG Full time

    About Keela: Keela is on a mission to empower every social impact organization around the world with technology. We believe that access to powerful tools will change how nonprofits fundamentally work. We build and support software that we designed specifically for the needs of non-profit organizations. We are a team of builders and leaders truly dedicated to...

  • Product Marketing Manager

    4 weeks ago

    Remote, Oregon, United States Voxel51 Full time

    Senior Product Marketing ManagerFirst and most importantly: our mission is to bring transparency and clarity to the world's data.Our platform, FiftyOne, is where AI work happens. Our enterprise platform is the mission critical linchpin for managing unstructured data, model development, and AI systems at the world's largest companies.We believe that open...

  • Director, Product Design

    1 month ago

    Remote, Oregon, United States Newsela Full time

    The role: As a member of our Design team, the Director, Product Design will lead the strategy and vision for design across our products. You are a strong leader, design evangelist, and thought partner with comprehensive industry knowledge. You will retain, motivate, and develop a high-performing design team while fostering an environment for helping others...

  • Product Marketing Manager

    2 weeks ago

    Remote, Oregon, United States TRM Labs Full time

    TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. We consider our business — and our profit — as a way to move towards our mission sustainably and at scale. The...

  • Product Marketing Manager

    21 hours ago

    Remote, Oregon, United States Gradient AI Full time

    Gradient AI: Gradient AI is a fast-growing startup, bringing state-of-the-art Artificial Intelligence (AI) and Machine Learning (ML) solutions to the trillion-dollar insurance industry. Founded in 2018, we have raised $30M from top Insurtech investors to continue fueling our growth. Our software-as-a-service platform provides bias-free, data-driven...

  • Product Marketing Strategist I

    4 weeks ago

    Remote, Oregon, United States Navy Federal Credit Union Full time

    OverviewServe as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective...

  • Senior Product Marketing Manager

    7 days ago

    Remote, Oregon, United States Crux Informatics Full time

    About the roleAs part of the Product Management organization, you will be the sole Product Marketing Manager (PMM) to spearhead all GTM (Go-to-Market) activities, create marketing collateral to support the GTM team, and lead product growth. As a Senior Product Marketing Manager, you will partner with Sales, Product, Business Leaders, and cross-functional...

  • Senior Product Marketing Manager

    2 weeks ago

    Remote, Oregon, United States Finite State Full time

    Finite State partners with product security teams, the guardians of our connected world, to create transparency for their connected devices and supply chains. Our platform handles connected devices and embedded systems across all industries, including those found in enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical...