Marketing Manager, Velys Spine- Customer Experience

2 months ago

Palm Beach Gardens, Florida, United States J&J Family of Companies Full time

Marketing Manager, Velys Spine- Customer Experience W

Description

Johnson and Johnson MedTech is currently recruiting for a Marketing Manager, VelysTM Spine, Customer Experience. This position will be based out of Raynham, MA. or Palm Beach Gardens, FL.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

The Manager, VELYSTM Spine US Marketing will lead the US Downstream marketing efforts to deliver on market readiness activities through unique market channels intended to drive the awareness and adoption of new technologies within the DPS portfolio. This individual will be responsible for designing and executing the brand launch of VelysTM Spine, creating product awareness, and accelerating category demand for products under the VelysTM Spine umbrella. The position will report to the Director, VELYSTM Global Marketing.

The primary responsibilities include:

  • Develop market leading installation protocols, first case support playbooks, and utilization best practices to exceed customer expectations and drive technology stickiness
  • Create comprehensive, data-backed program launch strategies
  • Own the hands-on customer experience (demos, labs, tradeshows & launches) & convert interactions into net-new revenue
  • Align on pipeline development KPIs to ensure targeting efforts and resources are allocated appropriately
  • Work cross-functionally with the commercial organization to deliver on appropriate pipeline metrics Work with the VelysTM Marketing organization to ensure resources are properly allocated and recommend strategy pivots where needed.
  • Drive the VelysTM Spine KOL development strategy with a focus on procedural innovation at the US regional level. Support & implement new KOL involvement with traditional DPS education events throughout the US.
  • Own and develop a comprehensive AMC strategy for VelysTM Spine
  • Demonstrate strong understanding of clinical and capital adoption pathways with robotics & navigation
  • Develop troubleshooting strategies and influence the service & repair GTM strategy
  • Work with local teams to develop area-specific pipeline conversion events
  • Identify area needs, risks, and strategies that will lead to successful customer experiences and product adoption

Qualifications

Education:

  • Bachelor's degree in business administration, Marketing, Engineering or related field required. Advanced degree (e.g., M.B.A. or M.S) is highly preferred

Required Skills & Expertise:

  • 5 years of experience in sales or marketing Medical Device, Robotics, Digital, Capital or Healthcare sectors
  • Knowledge of the spine market and the ability to continuously adjust to meet customer needs
  • Proven history in managing enabling technology platforms particularly robotics, navigation, or endoscopes
  • Ability to excel in customer-facing and/or sales environments
  • Exceptional attention to detail
  • Demonstrated capacity for planning, marketing and product development
  • Excellent oral and written communication skills
  • Excellent interpersonal skills
  • Experience with and understanding of a clinical/surgical environment and workflow

Preferred Skills & Expertise:

  • Track record of successfully executing clinical training curriculums, product launches, and developing technology adoption strategies
  • Ability to effectively collaborate with the commercial organization to ensure in-person events exceed customer expectations

Other:

  • This position will be based out of Raynham, MA. or Palm Beach Gardens, FL. and may require up to 25% travel (international and domestic)

Do you want to be part of a diverse team delivering innovative products to market? Apply today

At Johnson & Johnson, we're on a mission to change the trajectory of health for humanity. That starts by creating the world's healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional, and financial health of our employees and the ones they love.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location NA-US-Massachusetts-Raynham

Other Locations NA-US-Florida-Palm Beach Gardens

Organization Medical Device Business Services, Inc (6029)

Job Function Strategic Marketing

Req ID: W


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