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Marketing Manager

4 months ago

Chicago, Illinois, United States Bisnow Full time

The Bisnow Marketing Team: Driving Results and Making an Impact

The Bisnow marketing team plays a crucial role in managing our brand presence, defining messaging that resonates with our audiences, generating revenue, and supporting new initiatives. As a member of our team, you'll have the opportunity to collaborate across various departments daily—working closely with tech, production, event coordination, editorial, and sales teams to promote our products, enhance our brand, and foster connections within the commercial real estate industry.

What We Do at BISNOW

BISNOW is a leading B2B platform that caters to the trillion-dollar commercial real estate industry in the U.S., Canada, the UK, and Ireland. Our primary goal is to inform, connect, and advance the commercial real estate community, facilitating more business opportunities. From organizing events and sharing the latest news to offering marketing services, talent solutions, and Data as a Service (DaaS), BISNOW engages millions of digital readers and hosts numerous event attendees, speakers, sponsors, advertisers, and businesses seeking to thrive in the commercial real estate sector.

With a presence in nearly 50 major metropolitan areas across North America, the UK, and Europe, our mindset is global, but our focus is on creating hyper-local connections.

Key Responsibilities

  • Lead event marketing efforts in top-tier markets, taking charge of all aspects of the marketing plan and execution geared towards boosting attendee ticket sales. This includes email marketing, promotional strategies, ad placements, newsletters, social media campaigns, and more.
  • Manage the Bisnow brand's social media presence by collaborating with internal teams to develop a content calendar, devise engagement strategies, and maintain a consistent brand voice across various platforms.
  • Analyze and optimize data using reporting tools like Marketo, Google Analytics, and SocialFlow to enhance conversion rates, improve performance, and identify avenues for enhancing marketing efforts and increasing revenue streams.
  • Utilize data insights and marketing best practices to enhance product and event performance, thereby bolstering our portfolio and driving sales.
  • Collaborate with sales and marketing teams to generate demand for advertisers through various channels such as content marketing, ad campaigns, and search engine marketing, to deliver inbound leads for the sales team.
  • Work closely with production and sales teams to develop resonating strategies and messaging tailored to local audiences.
  • Establish robust brand guidelines in coordination with the CMO and design teams to ensure consistency, elevate brand identity, and reinforce our market position.

Qualifications

  • 1-3 years of marketing experience in media, live events, or digital roles.
  • Proven track record of creating, optimizing, and analyzing multichannel marketing campaigns.
  • Proficiency in Excel and strong analytical abilities.
  • Capable of interpreting large datasets to make well-informed marketing decisions.
  • Ability to work independently, manage multiple priorities, and adapt to changes swiftly.
  • Team player with the capacity to work autonomously.
  • Experience with Marketo or similar email marketing tools, proficiency in Google Analytics, Canva, and prior event marketing exposure are advantageous.

Perks and Benefits

  • Competitive compensation package
  • Comprehensive health insurance coverage
  • Long-term financial security through 401K Profit Sharing Plan
  • Flexible spending and health savings accounts
  • Generous vacation and sick leave benefits
  • Exciting referral bonus program
  • Pet-friendly workplace
  • Opportunity to collaborate with a team of smart, passionate, ambitious, and caring individuals

Join Our Dynamic Team Today

Next Steps:

Prior to applying, take a moment to familiarize yourself with our values outlined below. Our values are the cornerstone of our culture. If they resonate with you, we welcome your application. If not, this role might not be the right fit for you.

Our values drive us to be curious, self-aware, fearless, and consistent. We embrace challenges, push boundaries, and maintain an entrepreneurial spirit. We prioritize teamwork over ego, uphold discipline, challenge status quos, and champion excellence and inclusivity. Our commitment is to continually create value for our team and customers while advocating for diversity and equality. We never settle for mediocrity.

Take the opportunity to explore more about Bisnow, Biscred, and SelectLeaders.