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Marketing Data Strategist

3 months ago

Houston, Texas, United States SAP Full time

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Position Overview

The vision for the SAP Marketing Data and Audience Strategy team is Establish a culture where data is valued, trusted, integrated seamlessly and leveraged universally to create personalized experiences within an audience centric framework while upholding the highest standards of data quality, security & compliance.

As a data strategist you will support corporate marketing with defining and implementing our data journey. You will contribute to projects in data-related transformation initiatives, play a key role in championing data management practices and drive adoption while delivering on best-in-class data capabilities. Your main responsibilities include

  • Building the marketing data strategy roadmap and adoption including the use case development that aligns with the business outcomes.
  • Build the marketing data and analytics operating model framework.
  • Collaborate with cross-functional teams to define unified data product requirements and prioritize the data model execution, converting business requirements into data model and work flows.
  • Lead the pursuit of new Data Strategy, Data Management and Data Governance projects
  • Collaborate cross-functionally to design the data product lifecycle from ideation to ongoing maintenance and enhancements.
  • Partner and align with IT strategies that support an efficient, secure, cost-effective use of technology when it comes to data management.
  • Build a center of excellence around data strategy (engineering, architecture, and analytics) to help build a long-term competency in treating data as an asset
  • Collaborate cross-functionally to Implement formal data governance approach and increasing the maturity of the enterprise data capability and environment
  • Support the development of technology-based platforms (CDP) and applications as a data strategist providing data thought leadership.
  • Function as the marketing data technology and strategy subject matter expert, acting as a business steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates.

Qualifications

  • Strong data and data-driven marketing knowledge, able to interpret business/technical requirements, and support in translating these into clearly articulated, parceled up models and strategies to accelerate how data and technology supports the maximization of business outcomes.
  • Knowledgeable about data types, sources, partners, and what defines the quality of data.
  • Structured data analysis and data requirements development experience is required. Core responsibility will be to truly understand data and create data lineage necessary for data strategy.
  • Expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications
  • Deep Experience with CRM data structures and account & contact data management.
  • Prior experience with database and model design is preferred.
  • Experience with MAP, Adobe Analytics, Adobe target, Google Analytics, Optimizely data models preferred.
  • Background in data architecture and technologies, including cloud platforms, BI tools, data warehousing, and ETL tools
  • Proficient in SQL, Python, and other scripting languages
  • Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
  • High sense of ownership, drive, agenda setting
  • Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
  • Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141, ,900 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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