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US Integrated Marketing Communications Director

4 months ago

Chicago, Illinois, United States BEL Full time

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel's commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company has headquartes in Chicago for our Bel Cheese business and in New York City for GoGo Squeez. Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

We are seeking a dynamic and visionary Integrated Marketing Communications Director to join our team. In this pivotal role, you will report directly to the VP of Marketing and collaborate with the Brand teams to craft and execute innovative marketing strategies, tactics, and innovations essential for achieving our organizational goals. The ideal candidate will demonstrate a high level of both strategic and tactical thinking while excelling in an adaptable and unstructured environment. This is a challenging and multi-faceted role, requiring leadership of cross-functional teams and agency partners. We seek an individual with exceptional communication and analytical skills, as well as a creative mindset for all aspects of digital, media, and commerce.

Key Responsibilities:

Strategic Leadership:

  • Lead the implementation and tracking of Integrated Marketing Communication strategies across touchpoints to optimize the efficiency and return on investment of Bel US campaigns.
  • Work closely with Bel US and Bel Group Global Marketing & IMC teams to drive marketing transformation and manage the ecosystem of agencies.

Local Integrated Marketing Support:

  • Partner with brand and commerce teams to deliver efficient activation plans and ensure optimal orchestration and relevance of messages across touchpoints.
  • Lead commerce team focused on optimizing in-store and digital tools and driving latest innovation in commerce / commerce media landscape
  • Monitor and challenge IMC investments to identify opportunities to unleash A&P potential and foster audience understanding.

Local Media Investment & Performance Management:

  • Oversee the media investment model for the brands and implement tools to monitor and measure the performance and return on investment.
  • Develop standards and operational plans to implement marketing data, publisher partnerships, and measurement into Bel's advertising.

Operating Model Management & Capabilities:

  • Manage and orchestrate the media & creative agencies ecosystem to ensure efficient collaboration and develop training for the marketing team.
  • Coordinate key Bel strategic partners including global creative and media agency, shopper and PR (SOW, WOW, workload etc.) to drive integrated communications and expand capabilities as per market needs.
  • In-house agency partner: direct management of the in-housed capabilities (current team of 5) and keep on driving its expansion according to your market needs
  • Leverage locally the media global partnerships with key players (META, Tiktok, ...).

Marketing Team Catalyst:

  • Lead integrated marketing communication transformation within Bel US across functions
  • Liaise with Bel Global marketing teams to execute global projects in the US, elevate US challenges to Global teams as needed
  • Develop with agency partners training and education on select media/marketing topics that directly impact them (Media Trends, Media Landscape etc.)

Profile:

  • 8-10 years of experience in Integrated Marketing Communication and delivery of large-scale brand activations across touchpoints.
  • Strong background in brand and media strategy & planning, with expertise in the US market.

Required Capabilities:

Leadership

  • Demonstrated strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration
  • Demonstrate strong agility and resilience to support closely the marketing community
  • Excellent management and communication skills, ability to drive and coach a team in a complex multi-cultural environment.

Business & marketing

  • Excellent knowledge of digital tools and methodologies
  • Traditional media management (purchasing and performance optimization)
  • Excellent knowledge of the marketing strategy and planning
  • Excellent project management skills

Data & customer centricity

  • Audience planning skills, ability to train, upskill people on precision marketing approach, meaning able to explain how to use signals, insights to design a tribe's strategy and then activate it and follow the impact on brand image/sales with measurement protocol
  • Data & analytical skill enabling usage and adoption of a holistic dashboard via Datorama (Salesforce BI tool), and work on transversal project such as Customer Data Platform with the ability to work with key stakeholder such as IT/Data scientist/Data engineer

Working Conditions: Work is performed largely in a hybrid office environment (2-3 days/week in office). Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call

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