Sr. Director Global Marketing

3 weeks ago

Philadelphia, Pennsylvania, United States GlaxoSmithKline Full time
Site Name: USA - Pennsylvania - Philadelphia, Switzerland - Zug, UK - London - New Oxford Street
Posted Date: Jun

Sr. Director Global Marketing - Multiple Myeloma

Location: Philadelphia, PA, UK (London) & Zug (Switzerland)

Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our patients and our customers MORE. More of our selves, more to fight for and more moments that matter Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to REDEFINE EXPECTATIONS in cancer care.

GSK has the opportunity to establish a new treatment standard of care for Multiple Myeloma. GSK is looking for a Global Marketing Director, who will be responsible for the leading the development of brand plans for GSK's lead asset in Oncology and significantly improve patient outcomes in Multiple Myeloma. Are you looking for an opportunity to make an impact in patient lives and support a critical launch for the GSK Oncology Franchise?

As Sr. Director Global Marketing within the Multiple Myeloma team, you will be responsible for the development, ongoing refinement and implementation of brand plans for our BCMA targeted therapy in multiple myeloma. In the first year of the role, you will be responsible for the development of the core marketing strategy and campaign for a blockbuster launch of critical importance to GSK.

Responsibilities include the following:
  • Lead the development and execution of promotional plans and programs, ensuring consistency with our strategic brand plan.
  • Provide strategic leadership and work collaboratively with internal stakeholders and agency/vendor partners to identify and implement market analyses, competitive benchmarking, and other key analyses to inform marketing tactics and programs.
  • Work collaboratively within global/local commercial matrix to lead the co-creation of marketing programs and ensure LOC pull-through.
  • Participate in the annual brand / operating plan process by shaping the tactical plan and budget required to achieve the brand's stated objectives.
  • Cultivate relationships with customers, develop deep market insights, and customize commercial strategies across various customer segments.
  • Manage partner agency relationships, workflow, and related expense budgets.
  • Partner cross-functionally and with external partners to define KPIs and analyze performance of key commercial programs on an ongoing basis.
  • Partner with regulatory, medical, compliance and legal through the development and approval phases of to ensure all materials are held to the highest standards.
  • Contribute to a culture of "One Team", driving organizational continuity and alignment across local operating companies (LOCs) and the Oncology franchise in a rapid-paced and agile way

Why you?

Basic Qualifications:
  • Bachelor's degree in business, marketing, or science
  • 5+ years pharmaceutical marketing experience, including launch experience
  • Oncology marketing experience within the last 3 years
  • Experience developing and executing marketing strategies and campaigns


Preferred Qualifications:
  • Global marketing and product launch experience
  • Strong experience with the US pharmaceutical market
  • Demonstrated strength in oral / written communications and cross-functional collaboration skills
  • Ability to manage complex, multi-disciplinary projects
  • Comfort operating in a highly regulated environment and industry
  • Ability to utilize insights from key customers - patients, payers, providers - to drive key marketing decisions and forecasts


Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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