Strategic Partnership Coordinator
1 month ago
Bally's Corporation is one of the world's leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.
A career with Bally's means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference. So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you
The RoleStadium + Bally Live is looking for a candidate who will utilize industry knowledge, client relationships, and project management skills to drive client offerings and advance opportunities, assist in retention and satisfaction, and work with the broader team to ensure a full execution of successful campaigns across all creative offerings (Social, Influencers, Branded Content, Live, Experiential). This role will work closely with our sales team and will be an integral part to the overall success of the team. The right candidate may (likely) be someone who wants to ascend to a media sales position, but the desire to do so is not a requirement for one's candidacy.
The role is involved in planning, managing and executing interactive marketing strategy. This person must have in depth knowledge of all digital channels including video, mobile, and other emerging channels. Experience in traditional (OOH, TV) is also helpful. This role will be a strategic support, planning and optimization lead. The role will be responsible for facilitating and managing the relationship between the client and our third-party vendors and will maintain and optimize campaigns.
ResponsibilitiesPlan, manage and execute online marketing and media strategy, designed to maximize client business/marketing objectivesDay to day contact for prospective and active clients; able to build strong client relationships while executing upsell and cross-sell to organically grow the business
Accountable for each assigned marketing/media project and each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
Responsible for relationship with third-party vendors – i.e. keeping up to date on all offerings and facilitating meetings between the vendor, client and team members
Develop sales strategies to be used in media kits for client presentations
Manage deadlines and workflow (calendars, budgets, meetings)
Ensure all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected
Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
Manage all campaigns including reporting, bid management, inventory forecasting and analysis
Develop reporting schedules and campaign maintenance process for all advertisers
Communicate client-reporting requirements and provide full campaign accountability; generate and deliver client analytics
Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills
Deliver campaign recap to sales leads and/or clients summarizing performance
Coordinate with Sales Team on development of renewal strategies including post-campaign research based on delivery insights
Serve as the primary contact for clients during active campaigns, demonstrating expertise in media & reporting, research and legal aspects.
Cultivate positive and professional client relationships through regular check-ins, prompt responses, and relationship-building efforts.
Support sales efforts to upsell and renew business, participating in sales presentations and conference calls as required.
Maintain a friendly and professional demeanor when communicating with both colleagues and external clients.
Field ad hoc requests from clients as needed.
Aid in managing CRM systems, prospecting tools, and reporting dashboards.
Act as a primary lead for RFPs and proposals for all campaigns across Stadium + Bally Live, including linear, digital, mobile, social, and advanced advertising/programmatic
Create media plans that meet customer needs and maximize revenue for Stadium + Bally Live
Help tactically drive company-wide goals and improve operational sales process
Support in strategizing media solutions to best meet and exceed client goals and expectations
Support in developing media plans that effectively maximize client investment opportunities
Confirm media availability and make inventory reservations
Support in customized PowerPoint decks that outline the response to the business opportunity
Update CRM database throughout the process
Lead the implementation and tracking of media plans and provide valuations and assessments to gauge effectiveness
Actively track delivery of ad schedules and prepare all post-analysis and proof-of-performance and ensure correct billing
Manage billing associated with partner agreements and work with accounting for onboarding of new partners and collection
Take ownership of client inquiries related to campaign execution, developing final wrap reports, and sourcing pertinent information from various key partners.
Provide administration support and prep and follow-up materials for partner/prospect meetings
QualificationsA bachelor's degree in business, communications, digital media, advertising, marketing or other business-related field is preferred
Strong, self-driving energy and upbeat, optimistic approach to the role
Strong desire to learn, improve, grow within role and overall company
Integrity, passion, resourcefulness, team mentality, and a roll-up-your-sleeves outlook
Excellent written and verbal communication skills
Extremely detail-oriented, and possess effective time management and multitasking skills
Ability to work in a fast-paced environment, manage multiple accounts, and meet deadlines
Strong attention to detail
Proficiency in Word, Excel (building media math formulas/proposals) and PowerPoint
Strong knowledge of media buying cycles, experience building media valuations across linear, digital, and social
Experience in a partner service structure, contributing to the development and management of media programs
Strong knowledge of media fundamentals and an understanding of key research sources
Comfort with data, analytics and measurement and the ability to develop and articulate strategic insights
Flexibility to work both independently and collaboratively in an entrepreneurial environment
Ability to travel for business on trips typically lasting between two to five days
Four (4) to six (6) years' full-time experience in media planning and/or buying
What's In It For YouCompetitive Salary with annual performance reviews
Comprehensive health coverage plan that includes medical, dental, and vision
401(K)/ Company Match
Employee Stock Purchase Plan
Access Perks and Childcare discounts
Salary RangeUp to $50,000 Annual Salary
10% of salary as a bonus pool based on group sales targets after a threshold is met
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Qualifications
Media Planning and/or Buying
Source: Hospitality Online
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