Digital Marketing Manager

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what's important – their core business.

Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado's Best Places to Work for five years in a row, KPA is made up of talented individuals working together for the greater good. We're here to help our clients build safe, thriving organizations, and we're looking for people with a common goal to help us do it.

Position Description:

KPA is seeking an experienced and passionate Digital Marketing Manager to develop, deploy, and manage innovative online strategies, ensuring our message is consistent and engaging. You will produce high-quality online content that engages prospects and builds brand recognition. This role requires cross-functional collaboration and leadership, working closely with product, services, and sales teams. In this position, you will be accountable for growth in website traffic, inbound lead targets, conversion, sales pipeline creation, and budget for these activities.

A successful candidate will be well-versed in strategic communications and managing activities such as web strategy, editorial content development, and social media management. This position requires a hands-on individual who can take projects from concept to implementation, and the candidate should have a proven track record of developing digital marketing campaigns in a B2B environment.

Key Responsibilities:

• Ownership of corporate website, including strategy, messaging, and lead generation.
• Working collaboratively with marketing, product, sales, and consulting teams on content and digital marketing strategies to optimize website traffic and lead conversion rates.
• Development of SEO and keyword strategies.
• Develop and execute a social media strategy that grows impressions and followers.
• Collaborate on an editorial strategy and content for KPA web properties and in thought leadership campaigns.
• Develop and execute a video strategy to highlight the value of KPA software, consulting, and training offerings.
• Track campaign KPIs and build marketing reporting to monitor the effectiveness of communication activities.

Knowledge, Experience, Requirements:

• A minimum of 5 years of marketing experience within a B2B technology environment.
• A track record of developing digital content strategies that demonstrate audience engagement.
• Experience managing a WordPress website.
• Experience managing websites – including working with Figma mockups, and external web development teams.
• Experience managing social media presence.
• Strong writing, editing, and proofreading skills, including the ability to present concepts.
• Ability to combine strategic thinking with solid implementation skills – instinctive understanding of messaging and positioning.
• Relationship building, vendor management, and negotiating skills.
• Strong knowledge and understanding of current trends in digital media.
• Strong project management skills.

Success Criteria:

• Skilled communicator with the ability to build rapport with external partners and trust with internal teams.
• Adept with building strategic plans for corporate websites and digital marketing efforts.
• Ability to build engaging content on a variety of platforms and media.
• Strong attention to detail and thoroughness in seeing projects to completion.
• Autonomous and reliable in meeting scheduled deadlines.

Compensation:

• Annual Base Salary from 80k-90k
• Annual Bonus Opportunity of 10%

Location:

• We operate in a hybrid, remote-first work model where local candidates can go into the office for in-person collaboration, team meetings, or events. Ideally, our Digital Marketing Manager is local to our Portland office location and would have the ability to go into the office on occasion.

Don't meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you're excited about the role but your past experience doesn't align perfectly with every qualification, we still encourage you to apply You might just be the right candidate for this or other roles.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, Mental Health Benefits, and Pet Insurance.

About KPA

Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.

We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Midsize Places to Work by Built In Colorado for 2024.

"To be ranked in Built In's Best Places to Work Awards is a recognition of KPA's dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone," said Chris Fanning, KPA President and CEO. "I believe we've developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers."

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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