Seasonal Marketing Manager- Danner

1 week ago


Portland, Oregon, United States LaCrosse Footwear Full time
Job DescriptionJob Description

Seasonal Marketing Manager- Danner

Duration of Assignment: 6-months

Estimated Start-End Dates: August 2024-February 2025


PRIMARY RESPONSIBILITIES:

The Danner marketing manager will work with the brand team to coordinate content capture, develop meaningful stories, launch new products and drive sales for the brand. They are passionate about connecting with the people who rely on the premium quality of Danner boots to outlast and outperform as they pursue their independent path.

A strategic thinker and excellent communicator, this person's primary role will be to execute on all Fall 2024 and Spring 2025 product marketing campaigns specific to the Danner brand in our Work, Hike and Lifestyle based on strategic plans. They will need to work cross-functionally with other members of the marketing, product and sales teams to identify key product stories for the Spring 2026 season, briefing best-in-class marketing content to drive demand across all channels: e-commerce, wholesale, retail, direct mail, trade shows and consumer events.


ESSENTIAL FUNCTIONS OF THE POSITION:

  • Implement 360-degree marketing campaigns to support product launches and marketing stories in our Work, Hike and Lifestyle categories for FA24 and SP25 seasons; identifying campaign asset needs based on provided campaign briefs.
  • Partner closely with Social Media Specialist on Danner brand organic social activations.
  • Track changes in marketing campaign calendar based on delivery dates and product updates / drops, attend monthly calendar planning meetings.
  • Execute FA24 product campaign rollouts, ensuring consistent messaging across all owned, earned and paid outlets.
  • Serve as key point person for influencer outreach. Continue to foster influencer relationships and build on existing network, collaborating with Social Media Specialist on execution of key influencer campaigns.
  • Day-to-day contact for domestic and international earned media agency requests.
  • In partnership with Brand Management, track briefing process for product campaign creative based on existing seasonal brief for Fall 2025, identifying needs for copy, photography, video and other creative assets.
  • In partnership with Brand Management, participate in Spring 2026 line close, outlining go to market strategy and building out seasonal creative brief.
  • Coordinate paid media implementation for all FA24 and SP25 product campaigns with internal and external partners including creative implementation, budget and added value opportunities.
  • Partner with creative, wholesale, retail and digital teams to activate marketing stories across all channels, including DTC, wholesale and B2B.
  • Marketing point person for all FA24 product collaborations; responsible for marketing launch plan and day-to-day communication with brand partners.
  • Assist with partner and sponsor brand activations as needed.

OTHER FUNCTIONS:

  • Serve as key member of Lacrosse Footwear Inc. Marketing team; Participate in team meetings and planning; Support budget planning and tracking; Represent brand and marketing direction internally with other departments.
  • Take on other duties as needed.

POSITION REQUIREMENTS:

  • Ability to work in a team environment
  • Must have knowledge and familiarity with Microsoft Office, Adobe software and other tools
  • Outdoor or work product category experience preferred but not necessary
  • 10% travel required
  • Must be dependable and team oriented
  • Must be willing to conduct oneself in accordance with Company's Core Values

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE:

3-5 years of marketing experience in retail or customer service environment

Education in marketing or communications, bachelor's degree preferred

TOOLS/EQUIPMENT USED: Computer

MS Office software

Basecamp

Opal


REPORTING RELATIONSHIP:

Position reports to VP of Marketing & CX


This document is intended to describe the general nature and level of work being performed. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Job Posted by ApplicantPro

  • Portland, Oregon, United States adidas Full time

    Purpose: Contribute to the development of US Brand Marketing plan by creating a cohesive channel strategy and deliver all seasonal marketing tools in completion and on time. Key Accountabilities:In collaboration with the MPM team, create seasonal account plans, tool requirements, timelines and complete seasonal deliverable list for the account. Execute...


  • Portland, Oregon, United States adidas Full time

    Purpose: Contribute to the development of US Brand Marketing plan by creating a cohesive channel strategy and deliver all seasonal marketing tools in completion and on time. Key Accountabilities:In collaboration with the MPM team, create seasonal account plans, tool requirements, timelines and complete seasonal deliverable list for the account. Execute...


  • Portland, Oregon, United States New Seasons Market and New Leaf Community Markets Full time

    Job Title:Marketing Project ManagerAbout the Job Title and the Company:Are you passionate about marketing projects and looking for a dynamic role? Join our team as a Marketing Project Manager at New Seasons Market, where we are dedicated to building community through good food. Collaborate with cross-functional teams to drive successful marketing initiatives...


  • Portland, Oregon, United States adidas Full time

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION DTC (Direct to Consumer) Marketing Planning delivers plans, processes and capabilities, aligned with the strategy, to ensure a premium consumer experience. Working in close coordination with the Sr. Manager Digital Marketing Planning, the aspiration is to help define and build a consistent DTC and digital...


  • Portland, Oregon, United States adidas Full time

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION DTC (Direct to Consumer) Marketing Planning delivers plans, processes and capabilities, aligned with the strategy, to ensure a premium consumer experience. Working in close coordination with the Sr. Manager Digital Marketing Planning, the aspiration is to help define and build a consistent DTC and digital...

  • Farmers markets Lead

    3 weeks ago


    Portland, Oregon, United States Scratch Meats LLC Full time

    Hello Scratch Meats is building our 2024 market crew At this time we are looking to hire 1-2 more market leads.We are a small artisanal sausage company operating out of North Portland. We make all of our product by hand in house and source our meats from small local farms. Our product is made with high attention to detail and are crafted with only meat,...

  • Farmers markets Lead

    1 month ago


    Portland, Oregon, United States Scratch Meats LLC Full time

    Hello Scratch Meats is building our 2024 market crew At this time we are looking to hire 1-2 more market leads.We are a small artisanal sausage company operating out of North Portland. We make all of our product by hand in house and source our meats from small local farms. Our product is made with high attention to detail and are crafted with only meat,...

  • Marketing Manager

    1 week ago


    Portland, Oregon, United States Mavensoft Technologies Full time

    Job Title : Program Marketer – Transportation Electrification Duration : 6 months Location : Portland. OR (Hybrid) Team This contingent marketer role will be one of 6 direct reports to the Manager of Program Marketing. Our Marketing organization is comprised of four teams: Program Marketing, Customer Marketing, Digital & Content Marketing and a Creative &...

  • Marketing Manager

    1 week ago


    Portland, Oregon, United States Skanska Full time

    Skanska is searching for a dynamic Marketing Manager in Portland, OR. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud to share our culture of diversity and inclusion.Our work makes a clear contribution to society and the environment around us. We build in many different verticals....

  • Marketing Canvasser

    3 weeks ago


    Portland, Oregon, United States Cutting Edge Contracting Full time

    DO YOU WANT A GOOD PAYING JOB WITH HIGH BONUS POTENTIAL? ARE YOU SELF-MOTIVATED, OR DO YOU CONSIDER YOURSELF A HUSTLER OR ROCKSTAR?DO YOU DISLIKE WORKING IN AN OFFICE ENVIRONMENT?DO YOU ENJOY BEING OUTDOORS AND EXERCISING?If your answer is YES to all of the above, then call Cutting Edge Contracting to discuss our open Marketing positionsCutting Edge...

  • Marketing Manager

    1 week ago


    Portland, Oregon, United States Collabera Full time

    HomeSearch JobsJob Description Marketing Manager Contract: Portland, Oregon, US Salary: $45.00 Per Hour Job Code:End Date:Days Left: 10 days, 3 hours left Apply Job Title:SME-Marketing/Creative Location: Portland OR 97204 Duration: 6 + Months Top 3 Must-Haves (Hard and/or Soft Skills):Excellent interpersonal and written/verbal communication skills.Works...

  • Marketing Manager

    1 week ago


    Portland, Oregon, United States Collabera Full time

    Home Search Jobs Job Description Marketing Manager Contract: Portland, Oregon, US Salary: $45.00 Per Hour Job Code: End Date: Days Left: 12 days, 3 hours left Apply Job Title: SME-Marketing/CreativeLocation: Portland OR 97204Duration: 6+ MonthsTop 3 Must-Haves (Hard and/or Soft Skills):Excellent interpersonal and written/verbal communication skills....


  • Portland, Oregon, United States The Smokery + Jacobs Creamery Full time

    We have a double booth selling hand crafted artisan cheeses and artisan smoked salmon and are looking to hire a sales person to help us at our farmers markets on Saturdays at the PSU Farmers Market.We are looking for outgoing energetic people who love cheese & smoked salmon, people and farmers markets. Its a fun job since people love cheese and/or smoked...


  • Portland, Oregon, United States The Smokery + Jacobs Creamery Full time

    We have a double booth selling hand crafted artisan cheeses and artisan smoked salmon and are looking to hire a sales person to help us at our farmers markets on Saturdays at the PSU Farmers Market.We are looking for outgoing energetic people who love cheese & smoked salmon, people and farmers markets. Its a fun job since people love cheese and/or smoked...


  • Portland, Oregon, United States Portland Opera Full time

    Position:Director of Marketing & Communications Location:Hybrid Position (Portland, Oregon) Are you ready to embark on an exhilarating adventure with Portland Opera as it evolves into a new artistic era? Portland Opera is undergoing a transformation, as we transition to a new artistic home while remaining steadfast in our commitment to both innovative new...


  • Portland, Oregon, United States Portland Opera Full time

    Position: Director of Marketing & CommunicationsLocation: Hybrid Position (Portland, Oregon) Are you ready to embark on an exhilarating adventure with Portland Opera as it evolves into a new artistic era? Portland Opera is undergoing a transformation, as we transition to a new artistic home while remaining steadfast in our commitment to both innovative new...


  • Portland, Oregon, United States Anheuser Busch Inc Full time

    Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates,...


  • Portland, Oregon, United States KPA Full time

    Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems...


  • Portland, Oregon, United States National Women's Soccer League Full time

    THE ROLE: The Email/ CRM Marketing Manager role is a key position within the Digital Department, which falls under the Marketing division of our organization. This individual will be responsible for overseeing and executing all email and mobile marke Marketing Manager, Email, Marketing, Manager, Customer Experience, Business Services, Mobile


  • Portland, Oregon, United States CLEAResult Full time

    To join CLEAResult as an Associate Marketing Account Manager. As an Associate Marketing Account Manager you will Promote CLEAResults service lines, capabilities, or campaigns to existing clients and/or new clients in an effort to expand current rel Account Manager, Marketing, Associate, Manager, Client Relations, Business Services