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Seasonal Marketing Manager- Danner
1 week ago
Seasonal Marketing Manager- Danner
Duration of Assignment: 6-months
Estimated Start-End Dates: August 2024-February 2025
PRIMARY RESPONSIBILITIES:
The Danner marketing manager will work with the brand team to coordinate content capture, develop meaningful stories, launch new products and drive sales for the brand. They are passionate about connecting with the people who rely on the premium quality of Danner boots to outlast and outperform as they pursue their independent path.
A strategic thinker and excellent communicator, this person's primary role will be to execute on all Fall 2024 and Spring 2025 product marketing campaigns specific to the Danner brand in our Work, Hike and Lifestyle based on strategic plans. They will need to work cross-functionally with other members of the marketing, product and sales teams to identify key product stories for the Spring 2026 season, briefing best-in-class marketing content to drive demand across all channels: e-commerce, wholesale, retail, direct mail, trade shows and consumer events.
ESSENTIAL FUNCTIONS OF THE POSITION:
- Implement 360-degree marketing campaigns to support product launches and marketing stories in our Work, Hike and Lifestyle categories for FA24 and SP25 seasons; identifying campaign asset needs based on provided campaign briefs.
- Partner closely with Social Media Specialist on Danner brand organic social activations.
- Track changes in marketing campaign calendar based on delivery dates and product updates / drops, attend monthly calendar planning meetings.
- Execute FA24 product campaign rollouts, ensuring consistent messaging across all owned, earned and paid outlets.
- Serve as key point person for influencer outreach. Continue to foster influencer relationships and build on existing network, collaborating with Social Media Specialist on execution of key influencer campaigns.
- Day-to-day contact for domestic and international earned media agency requests.
- In partnership with Brand Management, track briefing process for product campaign creative based on existing seasonal brief for Fall 2025, identifying needs for copy, photography, video and other creative assets.
- In partnership with Brand Management, participate in Spring 2026 line close, outlining go to market strategy and building out seasonal creative brief.
- Coordinate paid media implementation for all FA24 and SP25 product campaigns with internal and external partners including creative implementation, budget and added value opportunities.
- Partner with creative, wholesale, retail and digital teams to activate marketing stories across all channels, including DTC, wholesale and B2B.
- Marketing point person for all FA24 product collaborations; responsible for marketing launch plan and day-to-day communication with brand partners.
- Assist with partner and sponsor brand activations as needed.
OTHER FUNCTIONS:
- Serve as key member of Lacrosse Footwear Inc. Marketing team; Participate in team meetings and planning; Support budget planning and tracking; Represent brand and marketing direction internally with other departments.
- Take on other duties as needed.
POSITION REQUIREMENTS:
- Ability to work in a team environment
- Must have knowledge and familiarity with Microsoft Office, Adobe software and other tools
- Outdoor or work product category experience preferred but not necessary
- 10% travel required
- Must be dependable and team oriented
- Must be willing to conduct oneself in accordance with Company's Core Values
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE:
3-5 years of marketing experience in retail or customer service environment
Education in marketing or communications, bachelor's degree preferred
TOOLS/EQUIPMENT USED: Computer
MS Office software
Basecamp
Opal
REPORTING RELATIONSHIP:
Position reports to VP of Marketing & CX
This document is intended to describe the general nature and level of work being performed. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
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