101.7 The Truth Account Executive

4 weeks ago


Milwaukee, Wisconsin, United States Good Karma Brands Full time

101.7 The Truth Marketing Consultant (Account Executive)

(Milwaukee, WI)

101.7 The Truth and Good Karma Brands seeks an experienced and top performing Marketing Consultant (Account Executive) for the all-new radio home for Milwaukee's black community. The ideal candidate will have a passion for sales, previous sales experience, and a track record with new business development.

101.7 The Truth, is an award-winning audio platform that reflects Milwaukee's black community The Truth features local shows with authentic conversations about news and current events, a celebration of Black culture, and information created by and for the Black community with an emphasis on empowerment, family, faith, and community. This is home for Milwaukee's realest conversation, and we are looking for Marketing Consultants to help lead the way.

The Role of a Marketing Consultant (Account Executive):

The primary role of the Marketing Consultant (Account Executive) is to develop long-term relationships with area businesses by creating and selling successful, customized marketing solutions to local companies utilizing The Truth's brand. Marketing Consultants are responsible for account development, including prospecting new business and account retention and growth of existing partners. This will require a thorough knowledge of the market and 101.7 The Truth's assets as the solutions/services we provide.

Daily Tasks of a Marketing Consultant (Account Executive):

  • Identify, uncover, and develop account opportunities
  • Develop relationships with area businesses and decision makers
  • Create successful, customized marketing solutions
  • Develop and maintain thorough knowledge of the complete portfolio of 101.7 The Truth's assets
  • Continually educate yourself on media and new trends in the industry
  • Responsible for new business account development
  • Networks with local businesses to expand sphere of influence in the market
  • Other assigned tasks
  • Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver

Preferred knowledge, skills, and qualifications:

  • Passion for sales and service
  • CRM and Microsoft Office; Word, PowerPoint, Excel experience is a plus but not required
  • Ability to uncover marketing objectives and create solutions to solve those objectives
  • Goal oriented and creative self-starter
  • Demonstrated success in reaching and exceeding your goals with business owners
  • Passion to be a part of a team and the ability to work independently
  • Ability to thrive in a fast-paced work environment - a multi-tasker
  • Willingness to accept and provide feedback
  • With this career, you are required to hold a valid driver's license

Hours/Salary/Benefits

This is an exempt role with a competitive base salary. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.

Opportunity for Growth

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

How to Apply

Apply by submitting your resume to no later than May 23, 2024. All are encouraged to apply.

ABOUT 101.7 THE TRUTH

101.7 The Truth is an award-winning radio platform that embraces Milwaukee's Black community and shares stories, ideas, and experiences from the local community to the airwaves The Truth is owned and operated by Good Karma Brands, which is a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. GKB's other news-talk audio assets include Newsradio 620 WTMJ in Milwaukee and 95.3 WBEV in Beaver Dam.

GKB is a proud partner of ESPN and represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in seven other markets aside from Madison, including Beaver Dam, Chicago, Cleveland, Milwaukee, New York, Los Angeles, and West Palm Beach.

Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.



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