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Integrated Marketing Manager

3 months ago

Eden Prairie, Minnesota, United States UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This role is part of the Pharma Marketing Team that supports a rapidly evolving business focused on providing innovative insights and actions to help manufacturers bring treatments to market and drive effective patient outcomes. Because business needs are constantly evolving, this role is responsible for creating compelling content that will be utilized across numerous digital channels to drive brand awareness, event attendance and attention, and customer growth. The person in this role will be part of a marketing organization that has a history of driving high levels of engagement, belonging, commitment, and growth and development among employees. This leads to a positive and supportive work environment where every one of every background can strive to achieve their career goals and aspirations.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Support the Director of Integrated Marketing in executing compelling B2B marketing campaigns and initiatives that drive brand awareness and growth for the business
  • Create and manage engaging content for integrated marketing campaigns and initiatives, including for various digital channels such as web pages, blog posts, social media, microsites, webinars, email newsletters and campaigns
  • Support the planning and execution of digital advertising programs
  • Support events as needed, including digital campaigns that promote attendance and share highlights
  • Evaluate and support third party media opportunities to target specific audiences of interest
  • Support other ongoing and ad hoc integrated marketing activities as needed
  • Maintain and/or develop dashboards, summaries, and presentations to measure and share marketing results
  • Collaborate with marketing, sales, business leaders, SMEs, and other stakeholders to execute marketing strategies effectively, including copywriters, graphic designers, and other cross-functional marketing partners to produce high quality content
  • Work with external vendors, agencies, and partners to ensure timely delivery and high-quality output of marketing materials

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 3+ years of B2B marketing experience, including developing and executing content for web pages, social media, email campaigns, digital advertising, and other digital marketing channels
  • Experience working in and engaging with stakeholders in a matrixed, fast-paced, dynamic environment
  • Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations
  • Demonstrated ability to work independently or as part of a team depending on project requirements
  • Exceptional organizational skills with the ability to manage multiple projects at one time, including leader and legal reviews
  • Comfort with ambiguity and ability to shift projects and strategies to meet the changing landscape
  • Proficiency in MS Office suite (Word, Excel, PowerPoint, Outlook)

Preferred Qualifications:

  • 3+ years of experience working in the health care industry, pharmaceutical industry, or PBM
  • 3+ years of experience creating marketing content and/or campaigns for pharma manufacturers
  • 1+ years of experience working with Marketo for digital campaigns

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy


California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.



Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.



At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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