Senior Buyer, Media Planning
6 days ago
Overview & Responsibilities
The Media Buying team is looking for a creative and analytically minded individual to execute paid social media campaigns. We run unique and dynamic advertising campaigns that would be an excellent opportunity for an up-and-coming media buyer. If this excites you then this is the perfect opportunity
We're looking for someone who enjoys working in a dynamic environment, brings energy and passion to everything they do, and will not be afraid to learn new skills and roll up their sleeves to work on paid social media campaigns both big and small.
Responsibilities
- Lead large investment advertising programs across various social and digital channels - from planning to buying, to optimization and analysis.
- Define the strategy and standard methodologies for social audience extension campaigns.
- Analyze daily sales reports for campaign optimization. Compile monthly reports to track month-to-month growth.
- Analyze and disseminate key performance data (top of funnel to bottom) and use data to evolve tactics and continually improve performance.
This role will report to the Manager, Media Planning / Buying, Paramount Advertising and work a hybrid schedule out of the New York office
Basic Qualifications
- Bachelor's degree required
- 5+ years' experience in social buying
Additional Qualifications
- Strong Excel skills and an ability to lead and analyze large sets of data.
- Expertise with self-serve, social buying platforms including Meta, TikTok, Google, and Snap. Success with handling spends more than $100k per month.
- Excellent understanding of social media KPIs, critical thinking and problem-solving skills.
- Able to work comfortably independently whilst having great collaboration skills, easily collaborate with different colleagues from Sales to Account Management.
- Ability to handle a variety of projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
- Strong interpersonal and communication skills tied with a "do it right the first time" attitude.
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
ADDITIONAL INFORMATION
Hiring Salary Range: $85, ,
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
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