Senior Digital Media Buyer

2 weeks ago

New York, New York, United States Critical Mass Full time
Media

Senior Media Buyer, Programmatic

Critical Mass is a digital experience design agency focused on making the complex simple for our clients and their customers.

Our expertise spans Media, Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science.

About Us:


Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space.

Over the next 25 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 1100 employees across 11 global offices.

Even though we're much bigger than when we started out in Calgary, we remain true to our roots—we're transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate.

Our executive and global leadership team use an open and accessible management style to drive our success on all fronts:
innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.
Our philosophy is grounded in the most important part of the digital experiences we deliver—the customer. We believe that the best customer experiences comprise two interrelated elements.

The first is what we call "the invisible," the hidden platforms, code, and business intelligence (data) that power smarter, more functional, personalized experiences.

The second element is "the visible"—the interaction models, creative design, art direction, and content that your customer sees, feels and uses.

When these two elements work in sync, and in service to the needs of the customer, then a brand will improve its business results and increase customer loyalty.


You Have:
2+ Years working withinProgrammaticmedia buying
1+ Years of digital media buying, negotiation and implementation experience in an agency environment is required
DSP knowledge in DV360 and The Trade Desk related platforms.

Campaign ownership:
campaign setup, ad creation, QA, pacing/budget management, optimizations

Reporting and analytics:
ability to craft insights and proficient in excel
Aptitude for mathematical concepts and an understanding of the digital marketplace
Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on-and-offline media
Able to understand application of, use of industry tools such as Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.

Responsibilities


The Senior Associate, Digital Activation is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals.

They are a Digital native, curious about unique emerging opportunities and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance.

They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support.

Digital Native

Craft + execute innovative and tactical plans that deliver against and the overarching brand and business objectives
Evaluate and assess vendors using proprietary research tools and industry knowledge
Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities
Participate or lead campaign activation and provide client updates on campaign status

Marketplace Navigator

Be up to speed and fluent on the ever-evolving digital landscape and industry trends

Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.

Collaborate with inter-agency teams and external partners (such as creative agencies, PR, etc.) to manage client needs across all campaign layers

Process Driven
Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings
Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
Maintain the client billing process with the Associates, Digital Activation

Analytical

Analyze and optimize plans based on KPI's and surface insights from data for client reporting
Develop and present client facing reports on a variety of topics (ie results, competitive, billing, etc.)

Solutions & Priority Oriented

Help navigate challenges, attention driven and find solutions and not be afraid to ask for help
Stay on top of client deliverables and ensures on time delivery
Develop and train the Associates, via mentorship, arrange training sessions and manage their daily workflow/tasks


The Talent Team at Critical Mass is focused on ensuring we provide the best training,mentorship, and employee experience possible CM new hires & employees are the future of our organization, and we want to set you up for long-term success.

Inaneffort to do so, weexpect our teamto work from an office a minimum of4days a week.

The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and teamrelationships.
Increase employee engagement


We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.


What We Offer:
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, sick days, and flex days
Access to online services for families and new parents
Extensive winter holiday office closures
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity and Inclusion Board with 12 affinity groups
Internal Learning and Development programs
Enterprise-wide employee discounts

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