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Supervisor, Paid Social
3 months ago
Job Description
Provide social media team leadership within PlatformGSK by applying expertise in all social media principles to a client's business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.
KEY RESPONSIBILITIES
Guide and drive social media strategies for designated client account(s) and help to set overall objectives Build, maintain and grow client relationships and client business Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency) Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer Facilitate and document consistent QA of all campaign builds and plan adjustments Lead client presentations and be the primary point of contact for key clients Build and maintain relationships with social media publishers and internal agency counterparts Understand and adopt new social media trends and/or processes for clients Manage the scheduling, posting, tracking advertising and compiling performance reports Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies Lead regular check-ins on campaign performance and track against KPIs Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process Maintain knowledge of current social media landscape and provide training/mentorship to junior team members Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback Participate in Management Training Programs; using learned leadership skills to develop self and team Accurate and timely reporting of billable and non-billable time Other responsibilities, as assignedQualifications
QUALIFICATIONS
Experience analyzing social data and market research Leadership and managerial skills, should be a role model and mentor to the junior staff Self-starter, with planning and organizational skills and the ability to work with minimal direction Strong time-management and organizational skills Solid communication and negotiation skills Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendorsREQUIREMENTS
3 - 5 years experience in media, advertising, or related field Bachelor's degree in related field or equivalent work experience Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT) PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) Media math and/or basic accounting principles; basic statistical analysis experience is a plus