Senior Brand Manager

Found in: beBee jobs US - 2 weeks ago

Los Angeles, California, United States Force Brands Full time

  • THIS IS NOT A POSITION WITH FORCEBRANDS
  • CANDIDATES MUST HAVE HIGH-GROWTH WELLNESS EXPERIENCE
  • MUST BE LOCATED IN LA - ROLE IS HYBRID 3X A WEEK IN OFFICE
  • Position Overview

You are a skilled & passionate Senior Brand Manager with proven experience in consumer goods, particularly in the D2C wellness and beauty space, to join the brand marketing team.

This is a unique brand-building opportunity for someone wanting to leave their mark in the industry.

As a Senior Brand Manager, you are responsible for defining growth strategies and building annual consumer and channel marketing support plans by understanding consumer needs and unique insights, cultural and industry trends, the competitive landscape, business and sales growth metrics, and key market dynamics.

The Senior Brand Managerwill be responsible for developing and executing initiatives across the organization to drive brand, category, and product-level growth.

You will lead category portfolio and innovation planning, 360 go-to-market planning and execution for core business and new product launches, product messaging, and master claims development to accelerate the brand's cultural relevance, sales velocities, and grow market share.

Additional responsibilities include budget management, special founder initiatives, and supporting the marketing needs of the social media, performance marketing (acquisition and retention), promotions, innovation, and D2C teams.

This role is for someone who thrives in a fast-paced entrepreneurial environment with the ability to work collaboratively and autonomously.

The role will report to a CMO and manage associate brand managers.

Key Responsibilities :
The position is responsible for, but not limited to, the following:

Category Strategy

Conduct primary research and leverage a variety of secondary information sources to maintain a deep understanding of category dynamics including trends, insights, shopper behavior, and competitive activity.

Define strategies for our product portfolio to win in their categories and drive organizational alignment to a clear and motivating vision.

Product Portfolio Management

Collaborate with the CMO to analyze product performance, consumer feedback, and market trends to make informed decisions and recommendations about product positioning, messaging, pricing, packaging, formula renovation, SKU prioritization/rationalization, and new item introductions within existing product lines.

Collaborate with innovation team to maximize success and incrementality of new product lines.

Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda.

Lead post-launch analyses to share key learnings across the organization.

Manage and support key product lifecycle projects including, but not limited to innovation, packaging, positioning, messaging, advertising, website and PDP development to deliver projects on-time with executional excellence.

Marketing Plan Development and Execution
Collaborate with the CMO to lead the development of brand strategy and annual brand marketing plans.

This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix to efficiently drive product awareness, purchase consideration, conversion, advocacy, and loyalty.

Collaborate with CMO on product positioning, messaging, and master claims.

Collaborate with the CMO and look to culture and consumer insights in the development of creative briefs that give focused direction to internal teams/agencies to develop high-performing creative campaigns that deliver business results.

Flawlessly execute launch 360 marketing programs - including, but not limited to creative toolkits, competitive deep dives, and support of digital/social/website assets.

Participate in key sales and marketing presentations using creative storytelling and presentation to bring to life strategies, and target audience insights.

Oversee all product marketing tactics and creative, ensuring the right positioning is being successfully communicated to the right target across channels.

Champion the Consumer and Brand

Be the voice of the brand and consumer and drive alignment with senior management, cross-functional partners, and key commercial stakeholders using data, insights, and foresight.

Cross-Functional Partnership and Execution
Facilitate alignment across departments to a singular product positioning and performance narrative.

Partner with brand, PR, performance, retention, finance, and operations teams to identify growth opportunities, implement risk mitigation strategies, and optimize selling strategies.

Manage the flow of information to execute marketing tactics, evaluate results, and drive continuous optimization across the organization.
Budgeting
Manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery.
Talent Development
Manage one to two associate brand managers, providing coaching and feedback to sharpen functional and behavioral skill sets.
Qualifications And Attributes
Bachelor's Degree or MBA in related field of study.
7+ years of brand marketing/brand management experience
CPG, Beauty, Wellness, and D2C experience is preferred.
Experience working with founder-led or creator-led brands and companies a plus.
Excellent verbal and written communication skills with proven ability to inspire confidence and rally others around a vision.
Attention to detail, strategic thinking, and instincts for creative storytelling.
Demonstrated ability to simplify complex issues to drive clarity, alignment, and action.
Exceptional analytical and critical thinking skills complemented by a well-developed marketing intuition that enables efficient decision making.
Proactive, results-oriented self-starter with a demonstrated history of identifying opportunities and stepping into voids to make things happen.
Comfort with ambiguity and uncertainty, ability to navigate lead teams through unfamiliar situations and organizational pivots.

Entrepreneurial spirit and roll-up-the-sleeves mentality, including willingness to wear multiple hats, find scrappy solutions, and act with a healthy sense of urgency.

High level of curiosity about the marketplace, competitors, consumers, and technologies
Ability to work on multiple projects with competing deadlines.
Bias for action coupled with an insatiable desire to learn and grow with the organization.
Self-motivated with excellent written and oral communication skills
Collaborative spirit; sense of humor and shared purpose
Willingness to travel and work during non-traditional times.

  • Must live in the Greater Los Angeles area or be willing to move.

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