Director Paid Media

Found in: beBee jobs US - 1 week ago

Los Angeles, California, United States Home Alliance Full time

We are seeking a highly motivated and experiened Direct Mail Marketing Manager to drive direct mail marketing for transformative initiatives in home services industry.

Responsibilities

  • As Paid Media Director, you'll lead day-to-day development of paid media planning and activation for home services business at national and regional/local levels through new customer acquisition for the company's existing product line and new service offerings.
  • Paid Media Planning and activation includes Paid Search&Social, Digital Display,Direct mail & email, Local Television, Radio and Outdoor media
  • Reports to CMO and will manage a team of direct reports and coordinate with internal stakeholders, executives and agency partners
  • The ideal candidate will be a proven 'self-starter' who is comfortable managing a high volume of campaigns, tight deadlines and a fast-paced environment
  • Oversee the development of end-to-end media strategy and plans, working with CMO and collaboratively with internal marketing disciplines to align media campaign strategies and efforts with larger marketing campaign
  • Work with multiple media agencies to ensure flawless planning and execution; push team to elevate work performance and continue innovation and rethinking to advance paid performance to industry leading levels
  • Track, analyze, and report data from campaigns weekly and uncover insights to refine and optimize both the media plan/strategy and inform creative
  • Collaborate with internal teams to create custom measurement and performance reports focusing on key metrics that drive the business
  • Uphold all-encompassing paid media budgets
  • Effectively manage your team, multiple ad agencies, internal technology and analytics teams, and other media partners to help maximize ROI on marketing campaigns

Qualifications

  • Bachelor's degree (B.A. or B.S.) required
  • 6-10 years of experience in media planning, buying, and executing across multiple platforms including, Paid Search, Paid Social, Digital Display, Email, Direct mail, Local TV, local Radio, and OOH/Outdoor (preferably home services industry experience)
  • Experience with transactional consumer service, home services a plus
  • 5+ years of hands-on staff management experience required
  • 5+ years of hands-on multiple digital and media planning agency management
  • Budget management of minimum $5m annual paid marketing budget
  • Ability to works cross marketing department to plan overall marketing strategy to reach monthly, quarterly and annual lead generation, service booking and revenue goals with Return on Ad spend (ROAS) of 5-6x.
  • Works cross functionally with key departments - sales, operations, memberships, and finance.
  • Ability to combine creative and analytical mindsets to build effective digital and traditional media campaigns
  • Be able to translate data - paid media performance, competitive, consumer and industry insights - into action
  • Up-to-date knowledge of online publishers, content creators, media technologies, research companies and other vendors which could partner with Company.
  • Experience in biddable media platforms and familiarity with DMPs, first-party data management, ad tech and analytical tools
  • Strong written and presentation skills as well as ability to think strategically, creatively, analytically, and tactically in high demand, fast paced environment
  • Able to work independently and have excellent time management skills
  • Problem solver with the ability to develop creative solutions
  • Organized, and detail-oriented with strong attention to follow-through
  • Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
  • Strong team player, with open-minded and inclusive attitude
  • Results driven with an excellent accuracy and attention to detail
  • Passionate about traditional and digital media
  • Ability to communicate effectively with media, marketing, ad tech, and senior executives
  • Excellence in performing and application of media math and analytical capabilities
  • Ability to learn quickly and work well under pressure, prioritizing multiple projects simultaneously
  • Ability to thrive in a fast paced work environment and follow department protocol
  • Excellence in MS Office required, specifically experience in creating detailed spreadsheets using Excel as well as developing PowerPoint presentations

Benefits

  • remote work USA
  • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day

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