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Marketing Lead, Epilepsy

2 months ago

Atlanta, Georgia, United States UCB Full time

Make your mark for patients

We are looking for an experienced Marketing Lead, Epilepsy & Rare Syndromes to join our Neurology team based onsite (hybrid) in Atlanta, GA

About the role
The Marketing Lead, Epilepsy & Rare Syndromes will provide commercial governance and strategic leadership over objectives and activities for the U.S. epilepsy products. This individual will champion marketing strategy and solutions by actively driving innovative US commercial leadership, both at project and organization level, to establish and communicate a clear strategic US vision to build value for patients.

Who'll you'll work with
This individual will act as "Expert Partner" to internal and external stakeholders by directly engaging all relevant internal stakeholders (Global and U.S.) related to commercial strategies and external agency partners.

What you'll do
Marketing Strategy & Solutions (80%)

  • Lead or co-create development of US region commercial strategy, stakeholder engagement strategy, and delivery of solutions across the portfolio of growth products
  • Develop a successful marketing mix to include digital and omnichannel efforts as appropriate to deliver on the brand plan
  • Serve as marketing expert and lead the development of new solutions, aligned with brand and broader US priorities such as our Digital Business Transformation (DBT).
  • Ensure appropriate communication of US strategy across internal functional groups (i.e. vertically and horizontally); lead engagement with tech ops & supply chain
  • Lead engagement for key commercial initiatives, inclusive of supply chain & technical operations
  • Lead budgeting efforts for relevant brand scope, including quarterly forecasting and reconciliations; Identify & manage any buy-up opportunities across brands as appropriate
  • Rapidly pilot, test and iterate innovative commercial solutions

Stakeholder Engagement (20%)

  • Acts as a "Expert Partner" to key internal stakeholders, including Epilepsy & Rare Syndromes Leadership Team, driving execution of strategies for US region and reinforcing UCB's leadership in neurology patient value creation
  • Drive engagement plan with key external stakeholders (e.g. KOLs, clinicians, Payers) for commercial efforts
  • Drive effective and efficient ways of working with external agency partners; ensure that interaction reflect our Patient Value Strategy and EaRS Culture priorities.

Interested? For this role we're looking for the following education, experience and skills

  • Bachelors Degree
  • In-depth knowledge and experience in the Pharmaceutical industry and related business compliance
  • Experience developing & executing a brand strategy
  • Successful record in U.S. and regional/ international marketing
  • Successful record of multi-channel and/or omnichannel marketing (incl. performance management and communication plan development and execution)
  • Demonstration of successful working relationships with external stakeholders / KOL's
  • Understanding or experience of Med/Reg/Legal review
  • Payer experience a plus (National Accounts or Managed Care Marketing)
  • Therapeutic area experience in neurology/epilepsy (optional)

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US- for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 87698

Recruiter: Rachel Kielb

Hiring Manager: Brian Neal

Talent Partner: Yolanda Moenik Johnson

Job Level: MM I

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