TK2d Marketing Lead

2 weeks ago

Atlanta, Georgia, United States UCB Full time

Make your mark for patients

We are looking for an Associate Director/Director of Marketing for Mito Disease/TK2d therapy, who is strategic, and tactical, and has experience in Rare diseases to join our Marketing Strategy team based in our Atlanta office in Smyrna, GA. Please note this is a hybrid position located near one of three UCB's HUBs, Atlanta, GA, Raleigh, NC or Boston, MA., with the ability to travel to existing UCB sites, external engagements, and congresses as needed.

About the role:

As the Associate Director/Director of US Mito Disease/TK2d Marketing, you'll support the development and execution of the US brand marketing strategy, helping to launch UCB into the new world of ultra-rare disease. You will develop and oversee the execution of unbranded (disease awareness) and branded Patient and HCP marketing tactics to support pre-launch and launch objectives. You will help to establish UCB as a trusted leader that is pioneering a new future for TK2d patients and empowering the TK2d community through demonstrated commitment, communication transparency, and true partnership. This role will work in close partnership with cross-functional teams to ensure launch plans align with US priorities, strategic direction, and market dynamics. This position reports to the Head of US Mito Disease/TK2d Marketing.

Who you'll work with:

  • Key external stakeholders across the care ecosystem, including patients, caregivers, HCP KOLs, diagnosing HCPs, and treating HCPs
  • UCB internal cross-functional stakeholders inclusive of patient services, sales, market research, and training
  • External agency partners and institutions

What you'll do:

  • Directly contribute to the development and execution of the US marketing launch strategy for doxecitine and doxribtimine (MT1621 program) in the treatment of TK2d
  • Lead the development, execution, and implementation of patient marketing initiatives and support key HCP strategic marketing activities – branded and unbranded
  • Manage the implementation of new targeted solutions for patient audiences across personal and non-personal promotion channels to increase disease awareness and diagnosis, and to enhance the patient experience
  • Support the ongoing alignment of strategy and resource to encompass the needs of the patient-facing teams in the Patient Support Program organization
  • Partner with training to support ongoing communication and pull through with customer facing teams
  • Capture/refine customer insights and leverage them across brand/tactical plans and development of materials
  • Analyze KPIs to determine the effectiveness of marketing initiatives and recommend optimizations
  • Support to the development of the annual brand plan including the identification of large-scale initiatives and tactics to support pre-launch and launch objectives
  • Champion the understanding of the mitochondrial/TK2d market dynamics and improvement of the TK2d patient and provider experience
  • Co-manage external agency partners to ensure objectives are met on time and within budget

Interested? For this role, we're looking for the following required education, experience, and skills

  • Bachelor's degree required
  • 10+ years of pharmaceutical/biotech sales or marketing or equivalent with a minimum of 3 years of experience in the U.S.
  • Rare disease experience
  • Strong understanding and experience supporting the development/execution of consumer and HCP marketing strategies and tactics drive disease awareness and adherence
  • Enjoys working in a collaborative, remote environment and as part of a high-functioning team
  • Ability to manage several large complex projects simultaneously from beginning to end
  • Willingness/ability to travel to HQ and domestically as needed

Preferred:

  • 1+ years of launch experience in pharmaceutical/biotech
  • MBA or other advanced degree relating to operations, strategy, or marketing
  • Strategic thinker with strong business acumen and demonstrated financial and presentation skills

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US- for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 87415

Recruiter: Mary Fagundo

Hiring Manager: Caroline Thayer Hawkins

Talent Partner: Mauricio Miranda

Job Level: MM I - SM II

Please consult HRAnswers for more information on job levels.

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