Director of Social Commerce

Found in: beBee jobs US - 1 week ago


Remote, Oregon, United States Blue Wheel Full time

As the Director of Social Commerce at Blue Wheel, you will be responsible for leading and driving the social commerce division, with a specific focus on TikTok. This role requires a seasoned professional with a deep understanding of TikTok's ecosystem, social commerce trends, and a proven track record in developing and executing growth strategies within TikTok Shop and other adjacent social commerce platforms. The ideal candidate will be a visionary leader capable of shaping and executing innovative social commerce campaigns for our clients.

Responsibilities:

Driving thought leadership, strategy and execution around the three pillars of TikTok Shop:

-PRODUCT- knowing how to take everyday client product and making it native for TikTok and/or helping advise on how to develop new product for TikTok.

-CONTENT - Lead the strategy for content development in both short videos and live streams. Show experience in leading the production & strategy for short videos that builds community & sales, as well as running live stream operations for brands

-CREATORS - Run all creator efforts such as the open plan, target plan, CAP partnerships, etc with brands and client.

Strategy Development:

-Develop and execute a comprehensive TikTok social commerce strategy aligned with clients' business objectives and market trends.

-Stay abreast of TikTok's features, algorithm changes, and emerging trends to capitalize on opportunities.

-Negotiate and acquire macro/micro influencer placements to expand the TikTok ecosystem for clients, fostering broader reach and engagement.

-Partner with TikTok on numerous initiatives, including the TikTok Creator Marketplace, TikTok Creative Exchange, TikTok Shops, and individual case studies, to maximize campaign effectiveness and leverage platform resources.

Team Leadership:

-Build, mentor, and lead a high-performing TikTok social commerce team by partnering with Blue Wheel's existing marketing channel teams and fostering a culture of creativity, collaboration, and excellence.

-Build accountability and org charts that supports future growth to one day build a standalone social commerce team

-Provide guidance and support to team members, ensuring they are equipped to deliver outstanding results.

Client Engagement:

-Collaborate with new and existing clients to understand their goals, develop customized -TikTok social commerce solutions, and provide strategic recommendations.

-Maintain strong client relationships and act as a trusted advisor in the realm of TikTok social commerce.

-Actively manage client partnerships and cultivate new growth opportunities, contributing to the company's overall growth trajectory and success.

Campaign Execution:

-Oversee the end-to-end execution of TikTok social commerce campaigns, ensuring they are on-brand, on-time, and on-budget.

--Listing items & listing SEO

-Running promotions sales

-Customer service & management of violation point system

-Utilize data-driven insights to optimize campaigns and maximize ROI for clients through affiliate, paid media, partnerships and creative.

Innovation and Trends:

-Stay ahead of industry trends and innovations, identifying opportunities to integrate new features and technologies into TikTok social commerce strategies.

-Experiment with and implement cutting-edge techniques to drive engagement and conversion.

Performance Analysis:

-Regularly analyze and report on the performance of TikTok social commerce campaigns, providing actionable insights and recommendations for improvement.

-Work closely with analytics teams to measure and track key performance indicators.

Qualifications:

-Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

-5+ years of experience in digital marketing, with a specialization in TikTok strategy and management.

-Strong understanding of digital trends, social media platforms, and content strategies.

-Excellent leadership, communication, and project management skills.

-Ability to thrive in a fast-paced, dynamic environment and adapt to evolving trends and challenges.

-Creativity and innovation in campaign ideation and execution.

-Experience in managing client relationships and driving revenue growth.

-Proven experience in social commerce with a focus on TikTok, including campaign development and execution.

-Excellent analytical and problem-solving skills, with a data-driven mindset.

-Strong communication and presentation skills, with the ability to articulate complex ideas to both technical and non-technical audiences.

-Ability to thrive in a fast-paced, dynamic environment and adapt to evolving industry trends.

-If you are passionate about leveraging TikTok for social commerce, driving innovation, and leading a high-impact team.


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