Search Specialist

3 weeks ago


Saint Paul, Minnesota, United States Horizontal Talent Full time
Job Description:
  • The Search Specialist is a key member of a multifunctional team that creates customer experiences on Client.
  • The Search Specialist ensures that prioritized pages are optimized for search on Client.
Job Description:
  • Lead the execution of Client organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
  • Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
  • Run global paid search campaigns as needed and deliver strong ROI
  • Partner with content strategists and other team members to inform web site content and optimal page design
  • Produce and maintain search dashboards and monitor and analyze KPIs
  • Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
  • Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
  • Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
  • Provide subject matter expertise to Area colleagues; train and educate as needed
Requirements:
  • Bachelor's degree or equivalent experience
  • 3+ years of search optimization experience
  • Working knowledge of digital media planning and buying
  • Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
  • Understanding of data analytics and ability to evaluate data to identify website performance issues
  • Ability to manage multiple requests efficiently and meet deadlines
  • Strong attention to detail with an analytical mind and problem-solving skills
Helpful Skills:
  • Web design and content writing experience
  • Google Adwords certification and/or DoubleClick experience
  • Experienced in XML sitemap production
  • Project, stakeholder, and team management experience


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