Event Marketing Associate

Found in: beBee jobs US - 7 days ago

Trenton, New Jersey, United States ISMG - Information Security Media Group Full time

If you don't think you meet all of the criteria below but are still interested in the job, please apply We're interested in candidates who possess strengths in key areas and have intrigue and capabilities in others.

About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.

ISMG's best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.

  • Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more.
  • Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today's cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
  • Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.

The Opportunity
We are looking for a dedicated, creative, and tech-savvy aspiring Digital Marketer to join our team as Event Marketing Associate, assisting in the promotion and production of our global ISMG event series. Your work will be quintessential in ensuring the success of our events as you support our Event Management team, helping to streamline operations and drive efficiencies.
If you are eager to learn and grow in the Event Management and Digital Marketing space while engaging with some of the smartest people in the Cybersecurity industry, then we're looking forward to hearing from you

Responsibilities

  • Collaborate closely with the Event Management team & Inbound Marketing Manager.
  • Analyze campaign performance metrics and present insights to both internal teams and stakeholders, focusing on key indicators such as open rates, click-through rates, subject line effectiveness, and UTM attribution.
  • Manage the ISMG Events Website, including the creation of Event Landing Pages featuring essential elements like videos, agendas, sponsors, and registration forms.
  • Coordinate across departments, working with Speaker Recruitment, Design, and Events Teams to ensure accurate content presentation on Event Landing Pages.
  • Take the lead in establishing a comprehensive planning timeline to enhance the global team's event website.
  • Develop Virtual Events within the designated platform, vFairs, and establish registration streams for all events.
  • Own the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendar.
  • Handle event confirmation procedures for registered attendees, including email communications and calendar scheduling for US/EMEA Events.
  • Arrange travel accommodations for Event Speakers, managing flight and hotel bookings.
  • Provide support to Speakers and Sponsors in preparing for events, including registration assistance, calendar invitations, and scheduling on-site editorial interviews.
  • Manage the events inbox and address inbound inquiries as required.
  • Support sponsor management initiatives by preparing event presentations and organizing the Run of Show for on-site audiovisual team coordination.
  • Stay informed about industry trends and emerging marketing technologies/techniques, and share insights with the team to drive continuous improvement.

Requirements

  • Bachelor's degree in marketing, events, public relations, communications, or other related fields.
  • Entry level experience in marketing, events, or related industries.
  • Strong writing and editing skills, with experience in creating content and copy across various channels.
  • Good understanding of Digital Marketing tactics and delivery channels.
  • Tech savvy – experience with WordPress is highly preferred.
  • Graphic design skills & experience building land pages are a plus.
  • Knowledge of website analytics tools and experience analyzing data.
  • Strong communication and collaboration skills.
  • Ability to prioritize and manage multiple tasks and projects.
  • A desire to learn and grow within the marketing, events, and/or cybersecurity fields.

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