Manager, Brand Marketing

1 month ago

Hollywood, California, United States Hourglass Cosmetics Full time

HOURGLASS COSMETICS — Manager, Brand Marketing

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and 2,600 doors including Sephora, Ulta, Bergdorf Goodman, Nordstrom, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

In this role, you will manage the 360-marketing campaign from development and delivery of the marketing timelines, key planning documents and ensure plans adhere to overall business strategy and objectives. You will ensure the campaign enhances the overarching brand story, and drives growth and market share in key regions, and retail partners. You will lead the go-to-market process and drive cross-functional alignment to ensure implementation of on-time, high-impact product launches and core campaigns. You will demonstrate a global perspective in your thinking, and the ability to deliver global plans in partnership with 360 marketing teams that inform regional marketing support and briefs. This position requires a proactive team-oriented individual with an entrepreneurial mindset and passion for beauty and luxury marketing.

The ideal candidate is a forward-thinking, innovative, brand marketer, who is agile, and self-starting. The role requires a blend of strategy, analysis and creativity. Diligent project management, and ability to self-prioritize is critical to achieve deadlines, while maintaining an exceptional attention to detail. Superior communication skills and confidence in managing up to leadership is essential.

WHAT YOU DO:

  • Support the go-market planning and campaign development through seasonal briefing to cross-functional marketing teams, providing clear strategic direction through completion of 360 campaigns and activation plan development
  • Lead workback calendar and cross functional collaboration to support ideation, insight-driven tactics and concepts for new product launches, and core franchise initiatives
  • Partner closely with Copy team to execute all written communication relating to product strategy, including campaign story, key claims / benefits and consumer facing storytelling and engagement driving language.
  • Conduct ongoing competitor and industry analysis to inform campaign development and optimization of assets
  • Remain current on market trends and innovations across all relevant industries, bringing vision and insights to campaign planning and 360 execution
  • Conduct post campaign analysis to track and analyze launches, and overall performance, ensuring key insights and learnings are identified for campaign and marketing strategy

WHAT YOU'LL GAIN:

  • Experience building a global brand
  • A holistic and cross-functional understanding of the luxury beauty industry
  • Exposure and experience working directly with varying levels of internal stakeholders
  • A flexible career path within the company.

YOU'LL LOVE THIS JOB IF:

  • You are highly STRATEGIC: You are to build effective plans and processes that support brand and business goals.
  • You are extremely ORGANIZED: You're not overwhelmed by the thought of tackling multiple tasks at a time.
  • You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
  • You are a strong COMMUNICATOR: You are a people person and collaborate well with others.
  • You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
  • You are PASSIONATEabout beauty: You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large.

QUALIFICATIONS:

  • Minimum 5 years of experience. Luxury beauty or agency experience preferred.
  • Bachelor's degree in marketing or related field
  • Experience in integrated marketing, global development, operational marketing and campaign development
  • A holistic and cross-functional understanding of the luxury beauty industry
  • Passion for product, specifically makeup and skincare
  • Must be an excellent communicator, natural networker, team player and highly organized
  • Proven success leading cross-functional team, and processes
  • Analytical, with experience tracking and reporting
  • Adaptable, resourceful, and forward thinking
  • Global experience/ perspective
  • Experience working at innovative, fast-paced startups, DTC or indie beauty brands is a plus
  • Must be able to work from Corporate Office at least 60% of the time.

The expected base salary range for this position is $90,000.00 to $100, The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at or
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

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