Social Media and Email Marketing Strategist

Found in: beBee jobs US - 1 week ago

Other US Location Hills Bank and Trust Company Full time

SCHEDULE: Full-time; Monday through Friday, and 1 of 3 Saturday Mornings. Average of 40 hours per week.

LOCATION: 131 E Main St, Hills, Iowa 52235

BENEFITS: Our employees are our most valuable assets, so we invest in them with a comprehensive and competitive benefits package. Our philosophy of taking care of the customer extends to taking care of our employees so that they, in turn, can take good care of themselves and their families. Join Hills Bank and let us surprise you with even more perks

SCOPE:

The primary responsibility of this position is to plan, direct, execute and evaluate the social media and marketing automation strategy for the bank. This position also manages guerilla and event marketing initiatives and works with the Marketing Director to increase the overall efficiency and responsiveness of the marketing team.

ACCOUNTABILITIES:

  • Manage the Marketing Automation Platform for the purpose of customer onboarding, cross-sell and retention.
  • Build and grow email prospect list through organic efforts and bank events/sponsorships.
  • Drive the design, development, implementation and evaluation of automated marketing campaigns.
  • Identify different segmentation criteria based on audience demographic, geographic, transactional and behavioral characteristics.
  • Conduct A/B testing of campaigns and landing pages to optimize performance.
  • Plan, implement, manage and monitor the bank's social media strategy to increase brand awareness and engagement and improve marketing efforts.
  • Oversee and maintain written Institutional Use Policy and Social Media procedures to ensure adequate risk protection for the bank.
  • Prepare departmental purchase requests and invoices.
  • Work with purchasing department and third party vendors to provide artwork and/or design specifications that ensure accuracy in delivery of print and promotional items.
  • Work with Marketing Director to implement and manage a project and workflow process and tracking system which will improve efficiencies of the marketing team.
  • Responsible for buying and managing the print advertising from ad placement to ad production in newspapers, directories, etc.
  • Manage relationships with various vendors for initiatives, including but not limited to sports, school and church sponsorships.
  • Develop and guide a year-long guerilla marketing plan that includes strategies and timelines to increase awareness of the Hills Bank brand across our service area.
  • Responsible for oversight and coordination of retail marketing events including, but not limited to, Ag Month/Barnyard Days, Lemon Boss program, etc.
  • Ensure all marketing initiatives meet regulatory and compliance requirements.
  • Develop methods for measuring and evaluating the effectiveness of marketing initiatives.
  • As part of the overall team of bank employees, this position may be requested to assist in the support of other bank activities.

EDUCATION AND SPECIAL REQUIREMENTS:

  • Bachelor's degree (B.A.) from a four-year college or university, preferably in the field of marketing, content marketing, digital marketing or equivalent experience.
  • Minimum of 2-3 years of experience in marketing or advertising, event planning, project management or other related area.
  • Attention to detail is a must; experience with project management software is preferred.
  • This job requires skills needed in a typical office environment. This includes computer skills, communications skills, as well as utilization of office equipment. Must have working knowledge of Microsoft Word, Excel, and PowerPoint.
  • Working knowledge of Adobe InDesign, PhotoShop and project tracking software is preferred.

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