Senior Customer Marketing Manager

3 weeks ago

Other US Location Velocity Global Full time

POSITION SUMMARY

We are looking for a highly motivated and experienced Senior Customer Marketing Manager. Reporting into the Director, Product Marketing you will work closely with the broader marketing team, and partner with sales, customer success (CS) and customer education (CEd) stakeholders to plan and execute customer advocacy programs that showcase our customers' success. You will also lead planning and executing integrated lifecycle and marketing campaigns to drive customer growth and expansion, focusing on leveraging our category leadership in the global workforce transformation space.

RESPONSIBILITIES

  • Develop an in-depth understanding of our customers as much enrich how we define our Ideal Customer Profile, acting as the voice of the customer within the organization and sharing insights on a regular basis
  • Expand our customer-centric, persona-based use cases by harnessing customer feedback and other data points that demonstrate the value of our solutions
  • In partnership with Customer Education (CEd) and Customer Success (CS) teams, manage strategic customer communications to ensure we are putting the customer first in all our initiatives
  • Grow and extend the customer reference program, maintaining a library of up-to-date customer case studies, and testimonials to be used by marketing, sales and CS teams
  • Partner with people ops, CEd and product managers on designing and deploying feature and capability adoption campaigns to drive usage of the Global Work Platform and meet business needs such as ensuring high CSAT and NPS scores
  • Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Velocity Global solutions within strategic accounts
  • Maintain a customer calendar to support revenue expansion opportunities, coordinating promotions and campaigns in collaboration with Customer Success and Marketing teams

QUALIFICATIONS

  • 5+ years of marketing experience, preferably in a content or customer-related role with at least 3 years in a SaaS B2B marketing role role
  • Bachelor's degree in a relevant field
  • Strong marketing experience in HR enterprise software preferred
  • Exceptional project management skills with proven success in driving projects to completion
  • Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
  • Experience collaborating with product, customer success, growth, and marketing teams
  • Proven ability to transform data and insights into programs for improving awareness and adoption on a global scale
  • Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
  • Proven ability to define, develop and execute integrated marketing programs on time and within budget
  • Excellent English language/communications skills, both written and spoken
  • Ability to develop long-term business relationships with customers and sales teams
  • Strong desire to win as a team combined with the ability to work independently

GO FARTHER WITH VELOCITY

At Velocity Global, we're building a dream team made up of the world's best talent. We're looking for people like you to join us as we make opportunity borderless for people everywhere.

ABOUT VELOCITY GLOBAL

At Velocity Global, our values represent who we are and the company we want to be. We harness the power of our values to bring our unique talents together in pursuit of our common goals. In partnership with our customers and ourselves, we are better together, and together, we win.


We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

Please refer to our present benefits offering here.

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