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Senior Event Demand Generation Manager
3 months ago
Job Description
- Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing
- Work closely with field engagement and marketing teams to understand the target audience and develop personas
- Produce high-quality marketing content that speaks to prospects' pain points and highlights the benefits of our product
- Analyze campaign performance to identify areas for improvement and make data-driven decisions.
- Collaborate with cross-functional teams to ensure campaigns align with overall business objectives.
Responsibilities
Drives alignment of messaging and overall strategy; helps to ensure that the right event is delivered to the right audience at the right time.
Drives creative thought process and continuous evaluation and refinement of NetSuite's event marketing portfolio.
Provides reports and analysis on campaign efficacy for future programs.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced business skills in area of event production and design. 8 years relevant work experience. Software business management experience. Marketing experience in the IT industry. Proven ability to manage budget, approval processes, resource allocations in terms of both people and money. Professional credentials in Marketing, Academic credentials desirable.
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