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Shop - Food and Beverage Category Creator Specialist
3 months ago
TikTok Shop - Food and Beverage Category Creator Specialist
Seattle
Regular
Operations - Commerce ops
Job ID: A20872
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy
- a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact
- for ourselves, our company, and the communities we serve.
Join us. Team Overview The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok is already the place where trends develop and where brands, creators, and consumers are connected in meaningful ways. We are looking for a creative mastermind to help us build next level content that drives purchase behavior
About the Role: Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas
- and welcome those who thrive in ambiguity and disruption.
The Food and Beverage Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, to merchant content strategy development & execution, and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants.
We're onboarding some of the world's largest, most exciting, and on-trend brands in the Food and Beverage Category, and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers. Responsibilities:
- Partner with Category Managers and top merchants within the Food/Beverage Category to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant
- Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
- Recruit creators who align with our merchants' values, target audience, and product offerings
- Develop effective creator briefing templates and materials to accelerate the production process
- Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
- Own creator-facing engagements for merchants and partner with Category Managers to resolve issues.
Develop the optimal process to execute at scale as the business grows
- Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
- Work directly with the Food/Beverage Category Managers to prevent and resolve any creator issues relating to merchant-side operations
- Develop the optimal process to execute at scale as the business grows
- Maintain a pulse on popular products in the food/beverage category, current e-commerce tactics, and overall industry trends
- Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities
Qualifications
Minimum Qualifications:
- Experience in influencer or creator marketing, digital marketing, or content commerce
- Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs
- Proven track record of successfully servicing key Food/Beverage accounts and expert in Food/Beverage industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce
- Fluency with TikTok's platform, content creators, and audience
- Strong network and familiarity with creators, creator agencies, and affiliate sampling programs
Preferred Qualifications:
- Excellent communication, interpersonal and relationship-building skills
- Attention to detail, obsession with analytics, and out-of-the-box creative thinking
- Ability to thrive in a rapid and often ambiguous environment with a growth mindset
- Experience with content creation, video production and editing is a plus
- Knowledge and experience in live shopping is a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at
Job Information
The base salary range for this position in the selected city is $ $192533 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
