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Director, Upstream Marketing

3 months ago

Irvine, California, United States Edwards Lifesciences Full time

How you'll make an impact:

  • Partner with key thought leaders to anticipate the future market environment and unmet needs
  • Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D peers
  • Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements
  • Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors
  • Design market research and intelligence strategies to drive portfolio development decisions
  • Define differentiating global value propositions for product pipeline
  • Lead market assessments and deep dive projects to inform investment priorities
  • Effectively collaborate with R&D teams and leadership to drive prioritization and progress of next-gen development efforts
  • Effectively showcase our portfolio of therapies for both internal and external audiences
  • Identify and evaluate marketing process improvement opportunities
  • Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects
  • Develop key relationships with executive leaders through exceptional communication
  • Demonstrate deep understanding of medical device product development process
  • Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence)
  • Build trust with key thought leaders to anticipate future market environment and unmet needs
  • Partner with external market research vendors and creative agencies
  • Lead and support team through meaningful coaching and development planning

What we look for (Required):

  • Bachelor's Degree in related field, 12+ years of relevant experience in medical device marketing or healthcare industry required
  • Master's Degree or equivalent in in related field, 10+ years of relevant experience in medical device marketing or healthcare industry

What else we look for (Preferred):

  • Previous experience managing direct reports required
  • Exceptional leader who values collaboration and transparency
  • Interventional cardiology / structural heart experience is preferred
  • Quantitative decision making with strong ability to interpret and summarize imperfect data
  • Synthesis of complex information into high-level strategic messages, while owning the details
  • Strong analytical skills, presentation preparation and presentation delivery are required
  • Strong leadership skills with an ability to set a vision and develop others
  • Motivates teams to achieve individual and program-specific objectives
  • Demonstrates outstanding business acumen and excellent judgement
  • Embodies a strong work ethic, positive mindset and willingness to question the status quo each day
  • Manages multiple tasks through effective prioritization
  • Adheres to all company policies, procedures and business ethics codes
  • Must enjoy a fast-paced, complex, and dynamic work environment
  • Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity
  • Domestic and international travel up to 30%

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $152,000 to $216,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.