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Digital Advertising Manager, Small Medium Business

3 months ago

Irving, Texas, United States Microsoft Full time

OverviewAre you a creative thinker who thrives on the ambiguous leading edge of technology and AI? Are you excited by a fast-paced environment where strategy and execution meet in innovative programs that enable high impact human achievement?Do you excel at delivering results through a high performing team, and love to build team culture and invest in others to achieve their full potential? Are you customer-centric and passionate about the digital advertising client experience and how learning & development drives successful business outcomes? Microsoft Advertising (MSA) empowers advertisers around the world to reach their maximum potential through our omni-channel, multi-format, global platforms.

We are seeking a Digital Advertising Manager to be part of the Learning & Development (L&D) team supporting the Small and Medium Business (SMB) Segment of Microsoft Advertising through innovative learning experiences for employees, supporting teams, and clients.

This role will report to the L&D Director under Microsoft Advertising Strategy and Sales Excellence organization.

This is an opportunity to help define and transform how we onboard new team members, train on products and platforms, and identify and lead skill and capability development needs for a sales and services team operating at scale to a large set of clients.

This role will work with global stakeholders and business leaders to define the L&D strategy and action plan, manage the learning program, prioritize work, and leverage resources to meet plan.

They will also provide guidance on how data should be used to monitor pre-established learning objectives for various deliverables and evaluate feedback to determine the changes to the program, in addition to representing the learning program status to organization leaders.

Microsoft's mission is to empower every person and every organization on the planet to achieve more.

As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.

Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

By applying to this U.S. based position, while remote work is possible, relocation does not apply/is not provided for the role.

ResponsibilitiesLearning Program Management:

Planning, Development and Execution Partners with SMB cross teams and lead SMB learning programs and initiatives by identifying organizational needs, developing comprehensive plans, communicating with senior stakeholders, and prioritizing work across the working teams.

Executes on a strategic end-to-end learner journey and collection of learning experiences and programs.

Develops, guides, and manages learning programs and initiatives for relevant audiences by identifying organizational needs, securing resources, evangelizing with senior stakeholders, and prioritizing work.

Drives alignment of larger learning and skilling capabilities to the strategy of the organization for the most impact.

Consolidates and connects information across a variety of inputs to build holistic planning, coordinate integration efforts, and define the skilling story.

Supports and prioritizes short and long-term planning efforts that capture the voice of the learner. Defines and scopes learning objectives, outcomes, and what others should do with them using a learner-centric approach. Determines how to best leverage and apply resources available across the business to execute on the plan. Manages financial planning and forecasting and determines budgets through assessing financial trends. Implements and executes tactically on a strategic end-to-end learner journey and collection of learning experiences and programs.

Drives the mapping of the necessary points of engagement with relevant stakeholders to enable program and content execution and address operational needs.

Stakeholder/Customer Collaboration Facilitate, design, and maintain rhythm of business cadence with key SMB stakeholders and leaders.

Communicate learning and development approaches to senior leaders and stakeholders to educate them on and influence buy in and implementation of solutions.

Exemplifies best practices in identifying and developing relationships with key stakeholders/partners across audiences, business units, or verticals/industries to represent their learning-related needs.

Acts as a customer/stakeholder advocate by integrating their feedback into the program/content development process and aggregating with feedback from peers.

Leverages deep expertise of local/regional and global perspectives and drives consistent diversity and inclusion efforts with all key learning stakeholders.

Designs and maintains rhythm of business cadence with key stakeholders and leaders.

Communicates learning and development approaches to senior leaders and stakeholders to educate them on and influence buy in and implementation of solutions.

Program Success Analysis and Metrics Determine the evolution of learning using data, technology, and Microsoft Advertising transformation strategy, to successfully define capability gaps for the business, improve benchmarking, and drive learning priorities through learner-centric methodology.

Drive towards business outcomes always.

Provides guidance on how data should be used to see how successfully the content is meeting pre-established learning objectives for various deliverables.

Evaluates content feedback from relevant stakeholders and partners from feedback to determine the most important feedback to prioritize and incorporate.

Drives program/content assessment for the team prior to rollout. Ensures established privacy and accessibility standards are being met during content review while considering and tracking potential risks.

Drives the use of data to evaluate relationships and trends across data, create and tell the data story, define capability gaps for the business, improve benchmarking, and drive learning priorities through learner-centric methodology.

Drives assessment and change management of learning programs and content to determine how they are being consumed by stakeholders.

Executes on and enables the usage of internal and external tools and business intelligence (BI) systems to pull appropriate data in partnership with relevant BI teams and leaders.

Drives the evaluation and analysis of programs' effectiveness by evaluating learning survey analyses, including program metrics (e.g., user satisfaction, participation in the deliverable), return on investment (ROI), behavior change, and business impact.

Disseminates key performance indicators (KPIs) and the data story broadly with relevant stakeholders and makes recommendations for how to achieve target metrics.

Acts as a subject matter expert of the competition and landscape to improve company offerings. Embody our Culture and Values